Texas Tech University - La Ventana Yearbook (Lubbock, TX)

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v c « v Telephone Service Theft — 25

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Students owe money, MCI deals whammy !SStfBfl5 r MCIo ' leal We ' ve been talking or three hours. Isn ' t this getting expensive? No big deal. It ' s free. (Three years later:) Daddy, it ' s me. Send money. No, I mean lots of money. MCI Telecommunications Corp. lost an estimated $1 million because of a cam- to 2,000 Tech students had distance telephone access i i» l £: years. During a two-week MCI- students came forward jiMiiKitimi regarding their involvement tion of unauthorized MCI Hllll MHKlT ' H -MWl i , J tl cess codes. I knew what I was doing abused the codes were laimiiiiiii gram, and others were not. year-old freshman com- Lambeth told The UD University Daily. I i campus. names and avoid federal or state prosecution. Now that it ' s all over with, I ' m glad I turned myself in, said a junior woman majoring in public relations. Students filled out forms that asked them to provide their names and addresses, the access codes they used, the numbers they called us- ing the codes, the time span during which the illegal calls were made, the names of people to whom they distributed the codes and the names of people who gave them the codes. Students were not asked to sign the form and were made. A - « 11 ■ 1 tional trade major told The UD, If MCI didn ' t offer restitution, half the college would be in jail. Even after the restitution continued to use illegal ac- K.KVl Hl ' mmmmsmm television stations, The Associated Press and USA Today . I got the codes from They told me the school ij ii i «n »t After six people signed Mmmmmmm codes from David Douglas Day, the 23-year-old former Tech student was ized MCI long distance If found guilty, Day BaiBiHitKia g w ii with me. After MCI began experi- encing losses out of Lub- office for further «. can . t see how they bock, the company traced investigation. traced {he caUg tQ me „ the calls and discovered Someone took advantage sald re , ations that 99 percent of them of the scam to display their the effort by MCI to help first two verses went like this: Bless me Father For I have sinned I ' ll never call New York again Nor will I even touch my phone Until I pay back what I owe. Cast me not into a fiery Hell But deliver me to the arms of Good Ma Bell Absolution comes from on high Restitution from MCI. The scam, which in- volved Tech football nlavers. fraternity and sorority members and dorm residents, made na- Daddy, it ' s me. — Tricia Hargrove When students used illegal code ' they participated in one of the bi gest campus scams in history. MC estimated that Tech students wer responsible for more than $ million worth of illegal Ion distance charges. Designed by Tony Renlerio

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budget si uT«w W t0 money- ' , Mfl rc.ei 26 — Levi ' s 501 Campaign At least one pair of Levi ' s 501 jeans can be found in almost every college stu- dent ' s closet, and they are seen daily on the Texas Tech campus. A team of six public rela- tions majors, sponsored by the Public Relations Stu- dent Society of America (PRSSA), participated in a Levi ' s 501 jeans campaign. The team researched the jeans, set objectives, developed the campaign theme Tag yourself a legend ... and established promotional events. All the work and creativity was combined in a written report that was submitted for national competition. Levi ' s evaluated the pro- posal and chose the top 25 in the nation. Tech, among the top 25, then was given a $600 budget to implement its campaign. Since the budget was so low, we had to use a lot of creativity to implement it with this amount of money, said team member Marcie Jenkins. During the course of the campaign, weekly reports were sent to Levi ' s and three style shows called Mainstream USA were staged at South Plains Mall exhibiting Levi ' s active wear. Other promotions in- cluded a showing of Rebel Without A Cause and a James Dean look-alike con- test. Proceeds from the event went to the Ronald McDonald House. The campaign was very beneficial, said Jenkins. It gave us a chance to put our knowledge to practical use. It taught us how to write and use the practical knowledge we learned in the classroom. Team members were Ana Verano, Jerry Matthews, Sarah Matthes, Jenkins, Laura Moreno and Leigh Ann Boren. Faculty adviser for the team was Bob Jones. — Paige Hindman Marcie Jenkins and Leigh Ann Boren join forces to give the Levi ' s 501 campaign just the right fit. Marcie Jenkins and Leigh Ann Boren take a breather after a long day of promotion for the Levi ' s 501 campaign. Candy Ma then Designed by Tony Renlena