Texas Tech University - La Ventana Yearbook (Lubbock, TX)

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Moving: Forward from Forty Five days of speakers, luncheons and film presentations designed to in- form and entertain comprised Mass Communications Week. Feb. 14-19. Students were given the opportunity to meet and talk with professionals in the fields of advertising, film and photography, journalism, public re- lations and telecommunications. Formal presentations by company and department representatives were conducted in the UC Theatre. Topics included public relations of NASA, cable television and its future, the Doritos success story and X-rated commercials. Panel discussions with each day ' s speakers provided a chance to become acquainted with the specific prob- lems and methods of the professional world. Students attending the sessions in the new Mass Communications Building were urged to ask questions and comment on programs employed by companies and their representa- tives. A mobile teaching lab, Newspaper Technology — On the Move, was available for lectures and demon- strations throughout the week. The lab is funded by the Frank E. Gan- nett Foundation of Rochester, N.Y. under the Project of Enrichment of Journalism Education. Jim Kain, part-time teacher and driver of the van; Ralph I. Squire, special projects director; and Samuel Adams, profes- sor at the University of Kansas, gave lectures and demonstrations on new technology for newspapers. The van contains equipment valued at $200,000 and is capable of produc- ing a newspaper 11 inches by 17 in- ches. Total value of the van, which has been in operation since April 10, 1974, is $350,000. Presentation of the Thomas Jef- ferson Award climaxed Mass Com- munications Week. The national J 7- COMMUNICATIONS ift WEEK Forward F FEBRUARV recognition is given annually to an elected or appointed official who makes an outstanding effort to up- hold the freedom of the press. Gov. Ella Grasso of Connecticut was named recipient of this year ' s award. Liz Carpenter, former press secretary to Lady Bird Johnson, ac- cepted the award for Grasso, who was selected for her efforts in passing a Connecticut freedom of information law. Grasso was unable to attend the award banquet because of a com- mitment to attend a Democratic fund- raising dinner in Connecticut. Past recipients of the Thomas Jef- ferson Award include Sen. Sam Ervin (D-N.C), Gov. Edwin W. Edwards of Louisiana, Rep. Robert W. Kas- tenmeier (D-Wis.) and Leon Jawar- ski, special Watergate prosecutor. Charles Hickmott was chairman of Mass Communications Week. From the top: Howard Davis of Tracy-Locke Co., Inc.. Advertising and Public Relations in Dallas speaks at a luncheon during Advertis- ing Day. Jack Butler presents the Thomas Jef- ferson Award to Li? Carpenter. Carpenter ac- cepted the award for Gov. Ella Grasso of Con- necticut, who was unable to attend the award banquet. Iruide-3I

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I In the News Roots was just a beginning Student Organization for Black Unity (SOBU) sponsored Black Week Feb. 7-13. The purpose of Black Week was to enrich black students about their culture, history and contribu- tions black people have made to American society. Other reasons for Black Week included exposing non- blacks to the black experience in hopes of creating more cross-cultural ex- posure and involving the surround- ing communities of Tech in the black experience. Black Week was to have been high- lighted with a speech by Dr. Ralph Abcrnathy, president of the Southern Christian Leadership Conference. Abernathy, who was scheduled to speak on progress in the NAACP, canceled his appearance the day be- fore he was to arrive in Lubbock be- cause of prior committments to the Democratic Committee in Georgia. Wright Combination, a musical group composed of members of Friends of Distinction, sang in con- cert Feb. 8. The concert was disrupted because of bomb threats on the Uni- versity Center. Opening ceremonies were in the University Center (UC) Ballroom Feb. 7. Lubbock Mayor Roy Bass issued a proclamation designating Black Week in the city. Speakers at the ceremony included Dr. Cecil Mac- key, president of Tech; Charles Gul- ley, president of SOBU; and Terry Wimmer, president of the Student Association. The invocation was given by Dr. Floyd Perry Jr., associ- ate vice president of academic af- fairs. Music was provided by the Black Voices, a Tech choral group. Activities for the week included a dramatic presentation by students of Estacado High School, readings of black poetry and a film, Lady Sings the Blues. Political Day featured speeches by local black political leaders, includ- ing Rev. Adolphus Cleveland of Lub- bock. First Baptist Church sponsored a Black Worship service Feb. 13. Later that day, SOBU sponsored a gospel program in the UC Theatre. Co-sponsoring Black Week with SOBU were the Student Association, UC Programs Council, UC Films Committee, Ideas and issues and the UC Entertainment Committee. February was designated National Black History Month. From ihc lop: SOBU sponsored a gospel pro- gram Kcb 13 in the UC Theatre Here, a solo- ist puts some Peeling into the music Charles Gulley. gives his presidential address during opening ceremonies for Black Week. Xllnatdr

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I In the News University Sing? You mean the whole campus? Some people think University Sing is a relatively new activity at Tech. Actually University Sing, more com- monly known to some as Sing-Song, is one of Tech ' s oldest traditions. University Sing is believed to have begun somet ime in the 1930 s as a college fun night. After many years of decline in popularity. University Sing took a big step this year toward being one of the most popular activities at Tech. Phi Mu Alpha sponsored University Sing, as it has since 1953. The Univer- sity Center Theatre was filled with a standing-room-only crowd this year. According to University Sing chair- man Rick Knowles, about 300 people were turned away from the door. University Sing consisted of com- petition between registered student organizations, including fraternities, sororities, church groups and service organizations. Thirteen groups partici- pated this spring. Three organizations performed singly; ten others teamed up in pairs for a total of eight per- formances. Rach group chose a theme from a musical production. Performances in- cluded Godspell, Tommy, A Chorus Line, The World of Disney and Behold the Man. Delta Delta Delta and Kappa Alpha won Sweepstakes in the mixed division with their prt)duction of Paint Your Wagon. Saddle Tramps won in the singles division with a medley of bar- bershop quartet numbers. First place winners in the mixed category (behind the Sweepstakes win- ner) was Living World Ministries. Second place winners were i i Beta Phi and Sigma Phi Epsilon. f irst place winners in the women ' s single competition was Women ' s Service Organization. Vlidwa through the program 7eta lota Tau, the lech drummers ' fra- ternity, performed drumming ca- dences. A black light demonstration was presented. Tech ' s Varsit .Stage Band performed llie (ir.iiui I male. playing the 1940 ' s Big Band sound of Glenn Miller and Duke Ellington. Participants were judged on a 100- point scale. Music counted 80 per cent of the final score and creativity counted 20 per cent. Judges awarded points for musical style, quality, dyna- mics, theme and originality. Judges for University Sing were Dr. Wa nc Hinds, chairman of music at Lubbock Christian College; Jerry Ncuenswander. choral director at Coronado High School; and Marjorie Newton, choral director at Monterey High school. Proceeds from University Sing were used for music scholarships. From below: With a lot of smiles and a few fake moustaches, Saddlctramps lake a lx)» after their medley of barbershop quartet songs. Tri Delt Jill Brock sings to her beau during the Tri Delt Kappa Alpha rendition of Paint Your Wagon. 33liuidr