Texas Tech University - La Ventana Yearbook (Lubbock, TX)

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I I i i MAGAZINE EDITORS Becky Parker Mike Ferrell Cecil Green , i 1 m iN t I jM i V If 1 i 1 Ifl w WRfl H e V Ray Finfer Mike Canon John Armistead Mike Bohn Liz Lyne Noel Freeman Charlotte Stewart Winston Odom Larry Fagan Karen McKenzie Diane Weddige Vernon Smith Dow Patterson Beverly Hunt Noel Freeman Nancy Hedleston Jane Maginnis Photography — Art

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LA VENTANA Forty years ago a group of students met to plan and inaugurate a yearbook for the new Texas Technological Col- lege. To be consistent with the Spanish motif of the campus architecture, the Matador football players, band and stu- dent newspaper, the first editors of the yearbook came up with the name LA VENTANA. With LA VENTANA ' S English trans- lation being the window, the editors endeavored to make it a window through which Tech students could look at their accomplishments, failures, past and perhaps the future. Through the years many changes were made at the college. The football team disposed of the nomenclature, Matadors; the Matador Band discarded its Spanish uniform and became the Coin ' Band from Raiderland. Modem architecture made its appearance on campus when the C O Building and Library were built. LA VENTANA changed, too. In 1959 BECKY PARKER Co-Editor a discontent with the contemporary format of yearbooks and its lack of challenge, caused Wallace E. Carets, head of Tech ' s Journalism Department to propose an idea that he had tossed around for many years. The idea was a totally different kind of yearbook pro- duced in the style of nationally-known magazines. It was reluctantly received by Tech students; and the Student Council gave its permission for a trial run. When the student body received its first edition of the new LA VENTANA, it was apparent that Texas Tech would never go back to the old format. The format and style of the book changed but the name of the book re- mained the same. It was still a window. Not only was it a portal through which Techsans looked to reminisce, but it be- came a window through which yearbook staffs throughout the country could look to the future. Since its 1959 change LA VENTANA has been dubbed the yearbook of the future. The editors of LA VENTANA feel that LA VENTANA ' S unusual style serves two important purposes: First, it permits a more thorough and more memorable coverage of the college year through pictures and copy than can usual yearbook techniques. Second, it provides journalists and other interested students with a challenge to flex their creativity. Becky Parker and Ray Finfer have been co-editors of the 1964-65 LA VENTANA. Miss Parker, a senior retail merchan- dising major from Sabinal, has given four very productive years to LA VEN- RAY FINFER Co-Editor TANA. In 1964 she was associate edi- tor of the book. As well as carrying out the duties of advisor to the 43 other staffers, she was editor of Mademoiselle which covers women ' s activities at Tech. Finfer is a senior from Abilene. He, too, served as advisor and idea pro- ducer for the staff. As co-editor of Playboy he had a great part in depict- ing the male side of Tech. Playboy in- cludes such insignificant features as Tech ' s playmates. A sophomore from Fort Worth, Karen McKenzie served as associate editor of LA VENTANA and co-editor of Life. As associate editor she was charged with the task of keeping the photog- raphers busy. As Life editor she and her co-editor were faced with probably the most challenging job on the entire staff. Life includes all facets of student life and offers a complete — from registration in the fall to graduation in the spring — story of the year. ■1 F ■E M KAREN McKENZIE Associate Editor Winston Odom, a junior from Brown- field, was copy editor of the fortieth volume of LA VENTANA. In this role he w as charged with the jobs of mak- ing sure that copy was written and editing many inches of same. Odom was co-editor of Future, a magazine fash- ioned after Fortune, which deals with the Schools of Business Administration and Engineering. Eight other magazines are included within LA VENTANA ' S cover. Tyme deals with Tech ' s newsmaking activities and features the LA VENTANA dedi- cation. Many writers contribute to Sports Illustrated which offers complete cov- erage of Tech ' s part in the Southwest Conference. Post features the School of Arts and Sciences; and. Town and Country presents the Schools of Home Economics and Agriculture. The four Views, fashioned after the national magazine. Look, present Tech students in their various collegiate classifications. Each has a picture story. LA VENTANA has changed. Now, all it can do is advance. In 1959 it was unique. In 1965 it was a pattern for other yearbooks. In 1966? • WINSTON ODOM Copy Editor

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«MIMVa , ,m ' EDITOR Bronson Havard edited the Daily Toreador with the belief that the campus newspaper should arouse in- terest and discussion. TOREADOR By Tommy Hester Cigar smoke curled toward the ceiling of the Pioneer Hotel ' s cav- ernous ballroom as Lubbock Ro- tary Club members relaxed, dust- ing tobacco ashes into dessert re- mains. They waited for the speak- er to sketch a facile outline of the new generation. They were dis- appointed. Instead, Texas Tech Daily Tor- eador Editor Bronson Havard de- livered to the stuffed, sometimes stuffy audience a challenging an- alysis. Enumerating the civil rights and ecumenical movements, the Kennedy era, the Berkeley crisis, and an affluent society as forces molding his contemporar- NEWS EDITOR Mike Wall filled the news editor position dur- ing the second semester while Carolene English 6 did the lob in the fall. MANAGING EDITORS Cecil Green and his assistant Pauline Edwards ies, the slight, thin-voiced Havard warned that what was good enough for grandpa is not good enough for me. My generation is determined not to repeat the errors of past generations . . . My generation is angry because needed change is coming too slowly . . . Students no longer wish to live in an American University isolated from the rest of the world. Students no longer wish to be protected by traditional society without first examining its relevancy to our particular situation. Closer home, Havard insisted the college is really a multi-pur- pose university and deserves the appropriate name and rank. A few smokes probably fumed untended while the senior journal- ism major condensed editorials he had penned through the year. Writing in the medium size circu- lation (4,000) but tabloid-sized (10 by 18 inches) daily to 14,000 students, faculty and many who cared to read, Havard transform- ed the Toreador from announce- ment sheet and often purveyor of jazzed-up trivia to a publication discussing more than parking space. A good student newspaper, says the 22-year-old editor, should be responsible, sophisti- cated, aggressive. It asks vital questions and seeks real answers. It protects students ' rights first, promotes the college second, and boosts school spirit third. Many respond favorably to this philosophy. Notes journalism de- partment head W. E. Carets, Bronson has given the paper an intellectual breadth ... I believe that his year will prove a turning point in the future type of Torea- dor. That turning point was a long time coming. Started three days after Tech ' s ribbon-cutting in 1925, the four page, six-column weekly sacrificed a column for the war effort in 1941, initiated a bi- weekly format in 1945, and began daily publication in 1962. Thanks to the articulate Publications Com- mittee which determines princi- ples, in 1965 the Toreador received insured freedom, a sharper out- look. The committee felt that as a journalistic training ground and as an intra-university communica- tion link, the newspaper should seek to print the truth and to present as fully as possible all sides of controversial questions. Thus, the Toreador declared for President Johnson in 1964 when student polls showed Senator Goldwater ahead. Havard dreads the day when this conservative area doesn ' t have a liberal news- • PHOTOGRAPHERS Allyn Harrison, Darrel Thomas, and Ron Welch.