Texas Tech University - La Ventana Yearbook (Lubbock, TX)

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LA VENTANA Forty years ago a group of students met to plan and inaugurate a yearbook for the new Texas Technological Col- lege. To be consistent with the Spanish motif of the campus architecture, the Matador football players, band and stu- dent newspaper, the first editors of the yearbook came up with the name LA VENTANA. With LA VENTANA ' S English trans- lation being the window, the editors endeavored to make it a window through which Tech students could look at their accomplishments, failures, past and perhaps the future. Through the years many changes were made at the college. The football team disposed of the nomenclature, Matadors; the Matador Band discarded its Spanish uniform and became the Coin ' Band from Raiderland. Modem architecture made its appearance on campus when the C O Building and Library were built. LA VENTANA changed, too. In 1959 BECKY PARKER Co-Editor a discontent with the contemporary format of yearbooks and its lack of challenge, caused Wallace E. Carets, head of Tech ' s Journalism Department to propose an idea that he had tossed around for many years. The idea was a totally different kind of yearbook pro- duced in the style of nationally-known magazines. It was reluctantly received by Tech students; and the Student Council gave its permission for a trial run. When the student body received its first edition of the new LA VENTANA, it was apparent that Texas Tech would never go back to the old format. The format and style of the book changed but the name of the book re- mained the same. It was still a window. Not only was it a portal through which Techsans looked to reminisce, but it be- came a window through which yearbook staffs throughout the country could look to the future. Since its 1959 change LA VENTANA has been dubbed the yearbook of the future. The editors of LA VENTANA feel that LA VENTANA ' S unusual style serves two important purposes: First, it permits a more thorough and more memorable coverage of the college year through pictures and copy than can usual yearbook techniques. Second, it provides journalists and other interested students with a challenge to flex their creativity. Becky Parker and Ray Finfer have been co-editors of the 1964-65 LA VENTANA. Miss Parker, a senior retail merchan- dising major from Sabinal, has given four very productive years to LA VEN- RAY FINFER Co-Editor TANA. In 1964 she was associate edi- tor of the book. As well as carrying out the duties of advisor to the 43 other staffers, she was editor of Mademoiselle which covers women ' s activities at Tech. Finfer is a senior from Abilene. He, too, served as advisor and idea pro- ducer for the staff. As co-editor of Playboy he had a great part in depict- ing the male side of Tech. Playboy in- cludes such insignificant features as Tech ' s playmates. A sophomore from Fort Worth, Karen McKenzie served as associate editor of LA VENTANA and co-editor of Life. As associate editor she was charged with the task of keeping the photog- raphers busy. As Life editor she and her co-editor were faced with probably the most challenging job on the entire staff. Life includes all facets of student life and offers a complete — from registration in the fall to graduation in the spring — story of the year. ■1 F ■E M KAREN McKENZIE Associate Editor Winston Odom, a junior from Brown- field, was copy editor of the fortieth volume of LA VENTANA. In this role he w as charged with the jobs of mak- ing sure that copy was written and editing many inches of same. Odom was co-editor of Future, a magazine fash- ioned after Fortune, which deals with the Schools of Business Administration and Engineering. Eight other magazines are included within LA VENTANA ' S cover. Tyme deals with Tech ' s newsmaking activities and features the LA VENTANA dedi- cation. Many writers contribute to Sports Illustrated which offers complete cov- erage of Tech ' s part in the Southwest Conference. Post features the School of Arts and Sciences; and. Town and Country presents the Schools of Home Economics and Agriculture. The four Views, fashioned after the national magazine. Look, present Tech students in their various collegiate classifications. Each has a picture story. LA VENTANA has changed. Now, all it can do is advance. In 1959 it was unique. In 1965 it was a pattern for other yearbooks. In 1966? • WINSTON ODOM Copy Editor

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PRESS md I I Journalism Department Recognizing the complexity of news and the press ' role in interpreting this news, the Tech journalism department has completed a total revision of its curriculum this year. The changing role of communications in our continually shrinking world re- quires the use of new innovations such as Telstar satellites. This has caused the department, as well as other schools and departments of journalism around the nation, to put more emphasis on content courses rather than technique courses for a broader understanding of the mass media. The advent of campus television, Tech ' s educational station, has necessi- tated a revamping of the departmental photographic courses, particularly the advanced photojournalism course. A movie camera and related editing equip- ment has been purchased so that stu- dents can be trained in techniques of shooting movie footage with eventual use on the Tech television station as well as on commercial stations in Lub- bock and the surrounding area. As soon DEPARTMENT HEAD Wallace E. Carets as possible, too, students will be in- structed in the shooting and editing of documentary type films on campus oriented subjects. Other course changes include a sem- inar for all journalism seniors, provid- ing an opportunity to synthesize knowl- edge they have obtained throughout their four years. A course in the Prin- ciples of Promotion and Public Rela- tions was added this year and was taught by department head W. E. Carets during the spring semester. The Press in a Democratic Society, laying stress on the press ' role today, has been in- cluded in the course offerings and is being taught by former Associated Press correspondent Robert Rooker, newest faculty member. Rooker also taught another new course during the spring term. Introduc- tion to News Analysis, a course in which students have an opportunity to examine and dissect the major news stories of the day, e.xamining the back- ground of the events creating the stor- ies, handling of them by the press, and the meaning these stories and events have for our society. Carets stresses the importance of total education for the journalism stu- dents, laying stress on the acquiring of a wide liberal arts background as being particularly necessary for the journalist of the 60 ' s. One of the newer classes which he has instituted is that of Pub- lic Opinion and Issues, a course open to any Tech student. Speakers from the various schools and departments over the campus meet with this one-and-a- half hour class to comment on issues as diverse as the United States divorce rate and chemical warfare. The department head also teaches courses in press law, magazine layout and writing and propaganda. He orig- inated the magazine format concept for the LA VENTANA to give students training in working on a variety of magazines. Faculty member Ralph Sellmeyer is responsible for instructing students in several of the technical courses, teach- ing the fundamentals ' of editing, pho- tography, typography, feature writing, advertising, newspaper management and others. Ron Calhoun is the lab instructor for reporting and editing students. The part-time instructor and Tech graduate grades the work done in the journalism labs for The Daily Toreador. He is also employed by The Lubbock Avalanche Journal. The department sponsors Sigma Delta Chi and Theta Sigma Phi, men ' s and women ' s journalistic societies. These organizations are encouraged in a vari- ety of activities and journalistic pur- suits. Each year the department hosts Journalism Day on campus for high school students in the Southwest who are interested in learning about oppor- tunities in the field of journalism and mass communications. The department also sponsors interscholastic journalism competitions amohg high schoolers who visit the campus. LAB INSTRUCTOR AND STUDENT Ron Calhoun and Barbie Fassel •■ ml San id CHIEF WRITER Robert A. Rooker CONTROLS OFFICE Mrs. B. J. Smith

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I I i i MAGAZINE EDITORS Becky Parker Mike Ferrell Cecil Green , i 1 m iN t I jM i V If 1 i 1 Ifl w WRfl H e V Ray Finfer Mike Canon John Armistead Mike Bohn Liz Lyne Noel Freeman Charlotte Stewart Winston Odom Larry Fagan Karen McKenzie Diane Weddige Vernon Smith Dow Patterson Beverly Hunt Noel Freeman Nancy Hedleston Jane Maginnis Photography — Art