Texas Tech University - La Ventana Yearbook (Lubbock, TX)

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THE YEARLY MAGAZINE A letter from the PUBLISHER I t I i EDITORS EDITORS-IN-CHIEF Joyce Woody Kay Kagay ASSISTANT EDITOR Travis Peterson PUBLISHER. Taylor Publishing Company ADVERTISING. . . .Jerry Treadwell ART DIRECTOR Dale Bennett MAGAZINES TYME Joyce Woody David Curry PLAYBOY Jamie Anderson MADEMOISELLE Kay Kagay Joyce Woody SPORTS ILLUSTRATED Charlie Richards TOWN AND COUNTRY Sherry Bingham FUTURE Carolene EngHsh Maganne Lamb Gretchen Pollard SENIOR VIEW Betty McFarren Rosemary Paterson JUNIOR VIEW Carol Anderson Carolyn Chenault SOPHOMORE VIEW Cindy Cowan FRESHMAN VIEW Polly Lamaster Carole Stanley 1962-63 With the emergence of the 1962- 63 La Ventana another fast-paced and exciting year ends at what must surely be one of the Southwest ' s most dynamic institutions of higher learning. Growth, change, improve- ment were discernible everywhere. Five new buildings rose to alter the campus skyline. Coaches laid the foundation for what Techsan ' s hope and believe will be the great teams of the future. Countless hours were spent by the best campus minds in an attempt to define the academic future of the institution. Through the effort shown recognition of the high des- tiny that this College can expect to achieve, given a continuation of the effort being expended by student leaders, faculty and administration, plus perpetual public support and confidence. During November a visitation committee from the Commission on Colleges, Southern Association of Colleges and Schools, examined Texas Tech and found it not want- ing. Activities flourished, many of them distinctly cultural in nature. Music and drama. Union programs, outstanding lectures. The pace quick- ened until students and faculty had to pick and choose carefully which worthwile activities each would sup- port. Surely the increased intellectual and cultural offerings marked a sig- nal change in 1962-63. For student publications the past year brought new challenges. The Toreador went daily for the first time in its history. In college news- paper parlance this means five days a week. Likely no one but the staff was aware of the additional cost to the editors in time and effort. It was a big adjustment to them but one they gladly made to provide better service to the campus. For as the student body multiplies the communications problem increases at an even faster rate. Possibly readers will agree that by now the La Ventana, Tech ' s modernistic magazine-styled year- book, has reached maturity in its new format. Imitations of it have sprung up around the country. It may well be the most copied year- book in the college field. It con- tinues to challenge the ingenuity and artistry of writers, photog- raphers and artists who are drawn to its staff from all parts of the student body. Each book in the fu- ture will be original, exciting and quite different from any previous one. The sense of quick change so prevalent on this campus may best be mirrored by this type of year- book. At least that is the hope and expectation of the editors and pub- lisher. We sincerely hope that this book at least will meet your expectation. INDEX Publications. . .2-9 Music 17-23 Religion. . I 1-16 Military 24-32 Cover by Dale Bennett

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DEDICATION FACES OF PHIL by Max Jennings The 1963 LA VENT AN A is dedi- cated to the friendly fellow who has been instrumental in developing the yearbook ' s award-winning format style. Phil Orman, 29, director of student publications since 1958, received the honor in the office of Marshall Pen- nington, vice president for business affairs. John G. Taylor, business man- ager, was present in the absence of Pennington. Co-editors Joyce Woody and Kay Kagay presented a framed cover of Tyme Magazine, featuring his pic- ture on the cover. Miss Woody said, in presenting the award, that we are very proud to pre- sent our 1963 LA VENTANA to a person we feel most deserving. Travis Peterson, assistant editor of the yearbook, said that It was Phil ' s ability to carry through plans that helped the LA VENTANA to realize its full capacities as a yearbook. Orman ' s reaction was less objective, What in the world is coming off, he said, as several members of the LA VENTANA and administrative officials filed into the office for the surprise ceremony. I didn ' t approve it . . . I don ' t think it will go through, he quipped. I can ' t say anything. I ' m tickled to death to say the least . . . thank you all, he said simply. The crew-cut Orman — known only as Phil to most of the students around the Journalism Building — is viewed by those who know him best as a mixture of get-tough-quick and infinite patience ... a guy who ' s not too old to play touch football . . . one who earns a lot of respect from his kids by operat- ing on the informal level. He was graduated from Tech in 1958, where he served part time as assistant publications director while still a student. He assumed duties as full- time director of publications after grad- uation. Orman rates his job as actually the same thing as a publisher would dp. It ' s hard to lay down set patterns. The Busy Face Phil at work The Questioning Face Who did you say that ad was for? He orginally came to Tech as a pre- veterinary major, but he changed his major to advertising after a hitch in the Air Force. Orman was instrumental in the or- ganization of the student chapter of Alpha Delta Sigma, national advertising fraternity. He started as an advertising salesman for the Toreador as a student. W. E. Carets, head of the journalism depart- ment, said, his outstanding capabilities and organizational ability soon earned him the promotion to advertising man- ager. A member of the Lubbock Junior Chamber of Commerce and several other civic organizations, Orman last October was also elected second vice president of the National Council of Publications Advisors, made up of 300 collegiate publications advisors from 47 states and Canada. The Smiling Face I can ' t say anything.

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LA VENTANA For the fifth year the LA VEN- TANA, Tech ' s yearbook, is in maga- zine format style. Each year brings new innovations and ideals as to yearbook publication and we, of the LA VEN- TANA, feel that the ' 63 edition will surpass all those previous publications. Several changes have been initiated, the major being a name change — in a magazine, that is. The change is to Town and Country magazine which was previously Progressive Farmer. The edi- tors, felt this change necessary in order to give better coverage to the Schools of Home Economics and Agriculture. Permission was received early in the year from Town and Country publishers and thus our publication was underway. Other changes appear in the forms of layouts, addition of pages and anticipa- tion of better coverage of the college year that it might be better remembered by photograph as well as copy. For the second year the LA VEN- Travis Peterson Associate Editor TANA is printed in offset and is pub- lished by Taylor Publishing Company of Dallas. Again, the layouts of each magazine section are unlimited in ideas that can be used and processes that can be applied to each layout. Ray Tibbitts, professional commercial artist from Los Angeles, assisted with many of the basic ideas for the ' 63 book. He visited Joyce Woody Co-Editor of 1963 La Ventana the campus early in the fall with more ideas than could possibly be used and the challenge to each editor to use new ways and materials to achieve outstand- ing effects. Tyme magazine appears first in the yearbook and is the section which covers the dedication. The ' 63 Man-of-the- Year is the Director of Student Pub- lications, Phil Orman. Also included in Tyme is the coverage of Tech af- fairs, the departments of Journalism and Music, the religious, musical and military organizations. The women ' s section, or Made- moiselle, is a complete coverage of all women ' s activities and organizations, as the social, departmental, and honorary groups. Also featured in Mademoiselle is Tech ' s Most Handsome Man, Best Dressed Coed, and the Top Ten Tech Beauties. Playboy is attempting to initiate more features (and of course more playmates.) The three page foldout of Tech ' s Play- mate is printed in four color print for the first time this year. Also, coverage of men ' s organizations and activities are in this division of the LA VENTANA. Sports Illustrated reports on all sports activities of the college, from the intramurals to the varsity play. A com- plete rundown is given in picture and copy form. College life is the subject of Life Kay Kagay Co-Editor of 1963 La Ventana magazine. Features of outstanding stu- dent activities are the topics of discus- sion in Life. Layouts are the spice of this section and a round-up of the year is given on its pages. Features, short stories, Who ' s Who in American Colleges and Universities, honor councils, student government and various other campus organizations make up the pages of Post magazine. The newest of the sections is Town and Country which gives a run-down of the Schools of Home Economics and Agriculture. All organizations and activ- ities, as well as these schools ' depart- ments are recognized. And what is in Future. ' This section covers the activities of the Business Administration and Engineering depart- ments. Emphasis is given the Engineer- ing Show and the Business Round-Up. Class panels are the theme of the four Views. Picture stories are present in each magazine and a coverage of senior, junior, sophomore and fresh- man activities and functions are illumin- ated in their respective sections. Again, the staff of the ' 63 LA VENTANA is striving to maintain the high standards which it holds through- out the United States and Canada. This student publication is among the largest yearbook publications in the U.S. and is striving to set the pace in The Yearbooks of The Future. I