Texas Tech University - La Ventana Yearbook (Lubbock, TX)

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In Ralph ' s Ramblings Ralph Car- penter reviewed campus, national and international events and personalities. During the fall Carlyle Smith, stu- dent association president, wrote a Stu- dent Council beat column which helped to inform the student body about stu- dent government legislation. The editorial page was a scene of much agitation as editorial and student opinion clashed over many key issues. Changing the name of Tech, banning cars on campus, and placing a new marker at the campus entrance received much criticism from the students. Our Letters to the Editor ' depart- ment received more correspondence than ever before, Carpenter commented. He further explained, Much of this mail was directed at the editor; however, this was not the Toreador ' s wish. 1 Mr » Travis Peterson, Copy Editor Bill Heard, Copy Editor Freda McVay, Copy Editor Jeanie Bookout, Society Editor Charles Richards, Sports Editor Jamie Anderson, Circulation Manager David Day, Advertising Manager, looks over ad copy with Jerry Treadwell, As- sistant Sales Manager. Toreador — LV photographers; C a 1 Moore, James Currin, Judy Bussey. Advertising reached a new height in the 1961 Toreador. Carpenter said that due to this rise and a desire to serve the campus better, the Toreador has hopes of becoming a daily paper next year. The Voice of the Campus proved its excellence when the Associated Colle- giate Press chose it as the third highest ranking college paper in the United States. At the Southwest Journalism Congress in Fort Worth in March, the paper received second place in news writing for a story by Petty concerning private dormitory telephones. All in all the Toreador has had a most successful year and is looking forward to next year ' s planned expan- sion with much anticipation.

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• W ' S ' 1 Members of the 1962 Publications Committee: Charles Aycock, W. E. Garets, Ralph Sellmeyer, Dr. Gillis, Dr. Rushing, Jane Crockett. Standing: Phil Orman, Amon Burton, Mrs. Jean Finley. TOREADOR By Michele Preston Just as a wheel revolves around its hub, so revolves Texas Tech around its student publication, The Toreador. Overseeing the operation for 1961-62 has been Edito r Ralph Carpenter. Sup- porting spokes helping him were a staff of student journalists, many with pro- fessional experience. Bob Taylor, man- aging editor, has worked on the Canyon paper. A year as editor at Littlefield gave News Editor John Petty many valuable tips. Freda McVay, copy editor and editorial-assistant, writes and pub- lishes the Country Club Magazine of Lubbock. Rounding out the staff and making it function smoothly are Jeannie Book- out, society editor; Charles Richards, sports editor; Bill McGee, amusements editor; Cal Moore, head photographer; and David Day, advertising manager. Forming an inconspicuous but neces- sary link in the paper ' s staff are the 58 editing and reporting students who col- lect, write and edit the Toreador ' s copy. Seven columnists with weekly strips covering a variety of subjects traveled the bumpy road of news writing this year. And Then, a column by Jeannie Bookout, informed everyone of the extra- curricular activities of the campus. In it could be found the latest in fads, fashions and social engagements. In his column From Politics to Pool John Petty touched on nearly everything but pool. He discussed cam- pus events, politics, sports, personal gripes, and; even, advice-to-the-lovelorn. Bob Taylor and Nolan Porterfield in their columns Viewpoint and Straight Matter offered personal opinions and explanatory matter about general topics. A highlight of Straight Matter was ' Remember When ' in which the writer reminisced about past events. Sports fans were offered statistics with humor in Scarlet Scatterings by Charles Richards. During football season Rich- ards, the Scarlet Scatterbrain, and Petty matched wits in picking Southwest Conference winners. Lkr,i Bob Taylor, Managing Editor. Ralph Carpenter, Editor, 61-62. John Petty, News Editor.

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PUBLIC INFORMATION OFFICE TECH PRESS John Doe was elected president of the Tech student body. Soon after the elec- tion, his mother sent him the article about it clipped from their hometown newspaper. He received letters of con- gratulations from aunts and uncles in various towns. How did they all find out? PIO — Public Information Office, headed by Adrian Vaughan, supplied his home and area newspapers, radio and television stations details concern- ing his election. John Doe was only one of the 1,000 students and faculty who were lauded in their hometown newspapers after campus or state-wide recognition. In this capacity, PIO serves the func- tion of keeping the outside informed of honors, offices, and achievements by all Tech residents. Whether a student is elected to an office or a faculty member receives a research grant, all information goes to interested parties through this office. Most of the stories are general in nature. They usually include lists of officers, group functions and activities. Last year 165 specific stories about in- dividuals were released. The monumental task of covering the entire campus falls to a staff of three full time workers — Vaughan, John Roppolo and Mrs. Joy Holloway. Student typists are employed to write hometown stories, type news re- leases and work in the mail room. A dark room student assistant takes some pictures jand handles the developing pro- cess. Both Vaughan and Roppolo cover campus beats and take pictures for local and area news media. The student assistants make use of the Toreador news sources, Vaughan said. It is easier on the staff to rely Tommy Keith; Adrian Vaughn, Director of Joy Hollaway — PIO staff members. on the coverage of the paper for campus news involving students. The staff supplements their news coverage from routine calls to depart- ment heads and volunteered informa- tion from the heads. These releases go to regional, weekly, regular daily, fine arts daily and farm daily newspapers, while there are regional and southwest radio and tele- vision lists. The Lubbock Avalanche-Journal, the local radio and television stations and a nine-county area surrounding Tech are regular subscribers to the PIO releases. Glossy pictures and telops accompany many of the releases. Other than just sending out stories and taking pictures, this limited staff assists in publishing Dad ' s News, a newspaper for parents, Agriculture In- dustry Reports and the Home Economics ' Tips and Topics. The secretary edits the bi-monthly Tech Times, which con- tains pertinent news to the Tech ad- ministration, faculty and employees. Other activities of PIO include cover- ing conventions and meetings, helping departments with their brochures, sup- plying biographical material and pic- tures of Tech people who are speakers and lecturers, and handling special stories for magazines and newspapers. One of the greatest undertakings is furnishing an information booth during the regional Interscholastic League meet at Tech. More than 2,000 high school students from the Panhandle and South Plains compete in events and their hometown newspapers call the booth for results of their high school. According to Vaughan, the function of his service is a democratic philosophy. His job is to see that the news is not suppressed. Public Information; John Roppolo; and Mrs. As has been the experience of many college presses, production has had to take preference over a teaching pro- fession. In the early years of the Tech Press, its facilities were used for a laboratory for typography, advertising, and other journalism classes. The Press has out- grown its usefulness in this direction be- cause of the demands for printing placed on it by offices and departments of Tech. The Tech Press is now strictly a production shop. Planning for the Press began im- mediately after the college opened. A committee was organized including Cecil Home, head of the journalism depart- ment, and Houston Harte, publisher of the San Angelo Standard Times. In 1941, the need for one specific locality was recognized because the question Where is the journalism de- partment? was continually being asked. Equipment and offices were scattered over the campus. Plans were put in progress for a journalism building con- sisting of classrooms, staff offices, and the Press room. The final cost of the building was $75,000 paid for by the La Ventana and Tech Press. On May 15, 1961, the Tech Press was again moved to a larger location because of its increasing growth of pro- duction. Room could not be found to house the new equipment in the crowded press room of the journalism building. From its beginning, the Tech Press has done all college printing including record forms, booklets, catalogs, pro- grams, and advertising material. The Tech Press now does the needed book- binding on campus. This includes work for the library, new books published by them, and any other professional book- binding. • • t Benge R. Daniel, Manager of Tech Press.