Texas Tech University - La Ventana Yearbook (Lubbock, TX)

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THE PRESS The fourth estate at Tech includes several organizations, departments and offices all stemming from three main divisions. These divisions are the Tech Press, Public Information office and Student publications. Each serves a distinct and often diderent purpose from the others. Tech Press Tech Press is Tech's own private printing house. Among many other jobs, like printing the Toreador, they have printed the following books: Andrews, Ruth Horn, The First Thirty Years. A History of Texas Techno- logical College, 1925-1955. 1956. 405 pages. Price, 84.75. Eaves, Charles Dudley, The Virginia Tobacco lndustry. 1780-1860. 1945. 134 pages. Price, 82.00. Gunn, Alan M. F., The Mirror of Love: A Reinterpretation of the Romance of the Rose. 1951, 608 pages. Price, 85.00. Hamilton, T. Earle, Lope De Vega's El Cardenal de Belen. 1948. 139 pages. Price, 83.50. Kinchen, Oscar A., Lord Russell's Ca- nadian Policy. 1945. 338 pages. Price, 83.00. McKay, S. S., Seven Decades of the Texas Constitution of 1876. 1942. 245 pages. Price, 84.00. McKay, S. S., Texas Politics. 1906- 1944. 1952. 486 pages. Price, 85.00. McKay, S. S., W. Lee O'Daniel and Texas Politics. 1938-1942. 1944. 628 pages. Price, 85.00. Miller, Sidney L., Tomorrow in West Texas. 1956. 660 pages. Price, 85.00. Ratliff, Harold V., The Power and the Glory, the Story of Southwest Con- ference Football. 1957. 205 pages. Price, 83.00. Strout, Alan Lang, The Life and Let- ters of james Hogg. Vol. 1 1946. 272 pages. Price, 82.50. Wade, Homer Dale, Establishment of Texas Technological College. 1916- 1923. 1956. 173 pages. Price, 83.50. Wallace, Ernest, Charles De Morse. Pioneer Editor and Statesman. 1943. 271 pages. Price, 84.00. Individuals will pay 8.25 extra for postage and handling on single copies. Dealers will pay actual postage only. Pi Office Have you ever wondered how your hometown newspaper knows when you are elected to an office or when you participate in an important campus event, or how Texas Tech news finds its way to newspapers in the far cor- ners of the state? A bustling office on the first floor of the Iournalism building is responsible for sending all news of Tech and Tech- sans to a variety of local, state-Wide and national news media. Texas Tech's Department of Public Information sends news releases regu- larly to 12 local newspapers, radio and television stations, 23 daily newspapers, Publications Committee Just the Bosesl 24 Mrs. M. S. Schrader First lady, Tech press 90 weeklies, 23 regional and two wire services. The office also takes and de- velops its own photographs. Director of the department is Adrian Vaughan, and assistant director is W. R. CDickD Tatum. Other staff members include Mrs. Virginia Sauer, secretary, and three student assistants, Marilyn Gardner, Carolyn Jenkins and Ben Anderson, photographer. In addition to regular news releases, the department gathers news for two special publications, the Dads' News and Tech Times, official publication of the President's office. The Public In- formation Oflice also assists the Texas Techsan, ex-students association publi- cation, and takes photos for catalogues and bulletins. A variety of odd jobs such as articles for basketball programs, articles for magazines and scripts for basketball TV casts are handled through the PIO. During 1958, the Public Information Office sent out 889 stories about Texas Tech. Approximately 37,000 copies of these stories were distributed in more than 16,000 envelopes. One widely distributed story attrib- utable to the PIO was the dedication of the Saddle-Tramps-Southwest Con- ference Circle. This story and a pic- ture was carried by the Associated Press throughout the nation. New York Times was among the papers using the story. Toreador With a new head schedule and an experienced staff, the Toreador enjoyed one of its most successful years, taking an active part in campus life. Active editorially, the Toreador saw many of its campaigns end successfully.

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Where Are We Going? THE IRRATIONAL GROUP C50 pp.J-S. Jonah--Everybody's Press -CfBl.99j In his novel, author Jonah, in a few well chosen statements, attempts to clarify the purpose and direction of the work of the Methodist Student Move- ment. He defines student work as that portion of the Church in a campus environment. Student work tries to meet the student in a context of his college education and situation. It at- tempts to bridge the gulf between intellectual knowledge and religion and to bring the Church and the College closer together. Two premises are stated in this rather straight-forward book. They are Clj the World of tomorrow is being born in the college today, and C25 the Church must sense the shape of things to come and speak out with a prophetic voice if it is to remain vital. Therefore , he concludes, the Church and MSM must be vitally in- terested in the College. The Church cannot divorce itself from any part of the world and still vitally speak to the world. These Also Serve THE HEAVENLY SUBTERRANE- ANS C350 pp.J-I. B. lobe-Beatnik Books-CFreej This is conceivably the only novel written in which the action takes place in several seemingly unrelated places- migrant work at farms and cotton ginsg Morning Prayers and Vespers in the front lounge of the Wesley Foundation, WESLEY FOUNDATION Book Reviews Wesley Friendly, usually in the base- ment of the Wesley Foundation, but sometimes all over the buildingg and study groups, Forum and Tuesday Lunch in the back lounge of the Wes- ley Foundation. Although the settings of this en- lightening novel are varied, they are part of a highly organized plot, for they function as parts of the activities of the Wesley Foundation. The degree of organization is further shown in the fact that all these activi- ties have a certain time to meet. Mi- grant work is put into action during the fall season, and characters are seen working on Friday and Saturday nights. Morning Prayers are scheduled for 7:30 a.m., Monday through Friday and Vespers are at 6:40 p.m., Monday through Thursday. Study groups meet on Monday and Wednesday at 7:15 p.m. where various topics are taken up during the year. Some of the subjects discussed by the author are The Christian and Raceu, Great Devotional Literature , His- tory and Philosophy of Christian Mis- sionsn, Christian Social Ethicsv and The Gospel of Markf, 'Thursday night at 7:15, characters are shown coming to Forum. Special speakers and panels aid in the discus- sion of current events and problems. Activities on Sunday nights include the rip-roaring Wesley Friendly which takes place after Lubbock Methodist church services. Such things as plays, treasure hunts, fellowship singing, folks games, table games, and special pro- grams such as Freshman Friendly and the annual meetings of the SOTMOM- OTWF CSociety of the Mournful Old Maids of the Wesley Foundationj and the FBA CFuture Bachelors of Ameri- caj take place at Wesley Friendly. In a shrewd series of plot maneuvers, characters find themselves not only attending these functions, but also ac- tively participating in them. These Have the Word THE UNSEEN PERSUADERS C215 pp.J-Doyle Carnegie-A. Ifs Best, Inc.-CS.05J The only thing of which a Wesley Foundation hero can be sure is that, organizationally speaking, there' will always be persuaders in the form of counselors, committees, Wesley Foun- dation Council and Board of Directors. In superb meetings that are held fre- quently, plans are 'made for the total program of the Wesley Foundation. Specific committees carry out these plans in their own ingenious and un- usual ways. Besides the executive offi- cers, the chairmen of several commit- tees-Spiritual Life, Forum, Wesley Friendly, publicity, recreation, Dine-a- Mite, World Christian Community and Tech Methodist-are found inmeshed in the working of the council. The Wesley Foundation Board of Directors is composed of several in- terested Lubbock Methodist laymen and laywomen, ministers of Lubbock Methodist churches with college de- partments and student representatives. Guiding hands in the work of the Wesley Foundation are found on the arms of Rev. and Mrs. Cecil R. Matthews, directors, and Rev. Fred M. Holt, Ir., associate director. The Matthews have been involved in the story of the Wesley Foundation for 23 years while Rev. Holt is now in his first year at the Foundation. Paris of 1-he Whole AN EPISODE OF ROBINS C175 pp.D -Iay Birde-Parry and Keet, Inc.- Cl Box of Birdseedj These characters are presented as being little cogs in a big wheel. But, the author does give the impression that these little cogsi' are required to keep the big wheelv functioning smoothly. All Wesley Foundation committee chairmen are seen frantically searching for committee members at the time of election of new officers. After selecting these committee members, regular meetings are scheduled Calong with allowances for irregular meetingsb at which time program plans are made.

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THE PRESS The campus paper advocated large vot- ing turnouts to insure representative student government, and saw over 40 per cent of the student body, a modern record, go to the polls. When a controversy arose over the makeup of the publications committee, the Toreador offered a new member- ship, which was accepted almost to the letter. The Toreador wanted one stu- dent added to the live-man committee to insure equal student representation, and asked that journalism personnel be kept as voting members of the com- mittee so that their skill could be used to best advantage. Perhaps the most bitter controversies arose over a column, taking a liberal view on religion and over the Toylet- dor, April Fool issue of the Toreador. The entire Toreador wasn't spent in editorial comment, however, as the pa- per gave the campus complete coverage with a staff of thirty reporters. Editing their copy was a staff of 15 copy edi- tors. Good leadership was provided by a paid staff of eight editors, three adver- tising department personnel and three photographers. Serving as editors were Ben McCarty in the fall and james Hamm in the spring, managing editor, Hamm in the fall and Arthur Mayhew in the spring, copy editors, Mayhew, Mary Alice Cretsinger and Lee Sullenger in the fall, with jim Walsh replacing May- hew in the springg sports editor, Bill Deang campus editor, Merium jackson, news editor, Tommy Schmidt. The Ad staff was made up of Don Ledwig, business manager, and assist- ants I. C. Conyers and Roy Lemons. joe Spears served as head photogra- pher, aided by assistants Travis Harrell and Arthur Burks. Next year's staff includes Schmidt, editorg Mayhew, managing editor, Ron Calhoun, news editor, Walsh, Billy Patton and Preston Maynard, issue editors, Ralph Carpenter, sports editor, Carolyn jenkins, campus editor, and Lemons, business manager. The Toreador shows signs of im- provement, as progress has been made along the lines of organization, staff and overall quality. Plans are being laid to go daily in the near future. La Ventana Publishing LA VENTANA differed in many ways this year from the ways and means employed in previous years. Naturally, the first obvious difference lies in the attempt at publishing the yearbook in magazine format. This was the biggest change. After LA VENTANA editors and spon- sors finally agreed to tackle the maga- zine format idea, the wheels were set in progress. First, decisions were made as to the national magazines which would be used, and permission from the pub- lishers of each was written for. After the magazines agreed to let LA VEN- TANA use their individual formats, it was decided to secure the help of a top commercial artist to help in laying the initial plans for such a tremendous undertaking. The next step was securing the bless- ings of each phase of the Tech campus. The student publications committee turned the matter over to the Student Council, so LA VENTANA went to the Council and presented their plan, which completely ruled out any sur- prisei' element the magazine format might hold, but at least secured the go ahead signal for LA VENTANA,S brain- storm. But campus approval didn't stop with the Student Council. Can you imagine having to sell,' a campus of 9,000 students fto say nothing of fac- ulty membersj on completely changing the style, however bad, of a yearbook that had changed very little from its standardized form in 33 years? That is practically what LA VENTANA had to do-have a private huddle with at least the major portion of the Tech population at some time or another during the year. The numerous staffers Clisted sepa- rately under each magazine mastheadj played a vital part in getting the year- book to press, as did the engravers CSouthwestern of Dallasj and printers CEconomy Adv., Iowa Cityj who went to the ,trouble of having a special con- ference with LA VENTANA personnel in ironing out the particulars for the year- book's revamped plans. Lastly, to Bill Whitted, journalism instructor who supervised the yearbook for two years and is now doing work on his doctorate at Northwestern Univer- sity, LA VENTANA owes a tremendous debt, for services rendered far beyond the call of duty. Mr. Adrian Vaughn He heads PIO Publications Committee Techis Student Publications Com- mittee this year was all new. For the first time in many years, the Committee was revamped to include two student members, two faculty members and a faculty chairman. Chairman W. E. Garets and student members Bill Plluger and Linda Bun- ger joined with faculty members Dr. Reginald Rushing and Mr. Bill Whit- ted in an unprecedented year where not one single split vote was recorded on any action taken by the Committee. Phil Orman, who had been an ex- officio member of the Committee, was named to a new position-that of Di- rector of Student Publications for the 1959-60 school year. Mr. W. R. Tatum and Assistant Publicity is so worltl w