Temple University - Templar Yearbook (Philadelphia, PA)

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taweHce, te n to Writing and MYRON S. HEIDINGSFIELD, Professor of Marketing and Chairman of the Department. B.S., 1937; College of City of New York; M.A., 1939; Ph.D.. 1943 New York University. Four articles and a volume are among the recent contributions of Dr. Gayle K. Lawrence, assistant professor of political science. Government and Administration of Pennsylvania is planned for Thomas Y. Crowell Company. In his article, The Price of Patronage, the political implications of the spoils system in the American civil service are discussed. The American Political Science Review will probably receive The Crawford County System, Dr. Lawrence ' s study of Pennsylvania origins of the direct primary system of party nominations. Dr. Lawrence ' s article, Bovine Ward of the State, should prove of great interest. It is a study of milk-control systems in Pennsylvania and elsewhere. His last article deals with the assumptions and commonly-accepted principles underlying the development of a science of admini- stration. It is to be titled, Postulates and Precepts in Public Administration. Stones, wild flowers, mammals, and .birds are of special interest to Dr. Lawrence who enjoys nature study hikes. Hi-Fi and gardening are also leisure-time activities to Dr. Lawrence. GAYLE K. LAWRENCE, Assistant Professor of Political Science. A.B., 1941, Temple University; M.B.A., 1943; Ph.D., 1951 University of Pennsylvania. Prior to his association with Temple in 1945, Dr. Myron S. Heid- ingsfield, professor of marketing, was a member of the faculty of Columbia University and the College of William and Mary. An expert in his field, Dr. Heidingsfield has appeared as a vital witness on problems related to marketing before such government groups as the Federal Trade Commissions, Federal Communica- tions Commission, and recently in the Federal District Court of Philadelphia. Dr. Heidingsfield is also the co-author of two text- books and author of twenty-six papers associated with business and marketing problems. As chairman of the sub-committee of Market Research Technics for the American Marketing Association, he is completing a monograph with his committee on interview training. This will be published as a separate monograph by the American Marketing Association. In addition, Dr. Heidingsfield ' s market research class is beginning to work with him on the eleventh annual project which will be published in the Economic and Business Bulletin of Temple in the fall of 1958. On campus, Dr. Heidingsfield is the adviser to Marketing Club, Alpha Delta Sigma, national honorary advertising fraternity, and its sister society, Gamma Alpha Chi. Assistant Professor Karl H. Stein ' s approach to teaching marketing is based on his background in the behavioral sciences. Markets are people, and Dr. Stein has studied people and behavior on three continents. In the summer of 1957 Dr. Stein attended a course for university professors in Electronic Data Processing to further understanding of managerial marketing, his special field of interest. It is marketing from an integrated point of view of its functions within the organization as a whole. At the sixth Inter- national Congress on Distribution in Switzerland he participatec in discussions on retailing problems in Europe and the problem; arising out of increased leisure time. He also talked with some fifty German leaders in industry, labor and research about de- velopments in marketing and industrial relations. In his leisure time, Dr. Stein goes skiing and mountaineering. Dr. Stein gives his students an opportunity to learn to express themselves in English, a necessary qualification, he believes, for working at the executive level. KARL H. STEIN, Assistant Professor of Marketing. B.A., M.A. University of Oxford; M.B.A. Harvard Uni- versity; Ph.D., New York University. 20

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W. ROY BUCKWALTER, B.S., M.A., Ph.D. Management RUSSELL H. MACK, B.A., M.A., Ph.D. Economics J. HAZEN HARDY, JR., A.B., LL.B. Real Estate, Insurance, Business Law ROSELLA JAMES, B.S.. M.B.A. Statistics JOHN B. ROBERTS, B.A., M.A. Communications M. ADELE FRISBIE, B.S., M.A. Secretarial Studies W. ASQUITH HOWE, B.S., M.B.A., Ph.D. Accounting 19

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, CetntnuH catitHJ tu feHfa An unusual Mr. Robe support mmmmmm .jmmmmmii m k j mm mma ; fanramitmm mmmmmm mmmmm al thing happened this year at the annual Christmas party given for students in the journalism and communications departments, irts, Chairman of the Communications Department, led the singing of carols while Stan Saltzman and William Seibel gave him Theta Sigma Phi, national professional fraternity for women in journalism, and Sigma Delta Chi, fraternity for men in journalism and communications, sponsored the party. Members of Theta Sigma Phi: E. Smith, C. Stein, S. Cherry, L Sherman, D. Greitzer, L. Hoshabjian, J. Montgomery. Mr. Perry, Chairman of the Journalism Department, speaks to students and instructors of the journalism and communications department