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Page 78 text:
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Page 77 text:
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Compliments of a Friend
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Page 79 text:
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BALANCED CONTROL OF INT ERNATIONAI. ADVERTISING The Robert 0tto Sz Company policy: up centralized and local control i in proper balance makes for M t more efficient advertising There is no blanket formula for the efficient I administration of international advertising N budgets. Type of product, manufacturing and distributing set-up, the nature of individual markets-these are the factors which must Clients in all fields of business and industry 'E. I. DU PONT DE NEMOURS 81 CO 'MAGNUS, MABEE 8. REYNARD, INC. 'REMINGTON ARMS CO. BEECI-I-NUT PACKING COMPANY CAMPBELL SOUP COMPANY THE CREAM OF WHEAT CORPORATION GEO. A. HORMEL Gi CO. 'THE F. 8I M. SCI-IAEFER BREWING CO. STANDARD BRANDS INTERNATIONAL IBLUE BONNET MARGARINED WM. UNDERWOOD CO. B. T. BABBITT, INC. McILHENNY COMPANY THE ALLCOCK MANUFACTURING CO. ., INC. determine your particular form of advertising ' AMES COMPANY, INC- . . HUMPHREYS MEDICINE COMPANY control. When you choose an international MILES LABORATORIES, INC. ' ' ' ' h MILES LABORATORIES PAN AMERICAN, INC. advertising agency, be sure It can give you t c MILES LABORATOMES LTD., CANADA type of control you need. LYDIA E. PINKHAM MEDICINE COMPANY , , , , w THE SEAMLESS RUBBER COMPANY Balanced control of International advertising I SUMNER CHEMICAL CQMPANV, INC, this is the method, the slogan, of Robert Otto i WHITE LABORATORIES' . RTHAM WARREN COR RATION Sc Company. Our oflices and assoclates i :AgHN H. HECK, INC. throughout the world, and our foreign- l fr:TRg::A:':g3HETgbg:Af2-TIEQSQO trained staff here at home, work together THE 650355 w, lun CQMIIANYZ INC, to strike the best possible balance of PEGGY SAGE' 'NG' lf h - h k GENERAL MOTORS OVERSEAS CORP. Comm of Cac C lent' In Cac ma' ef- GENERAL morons OVERSEAS OPERATIONS CUNARD STEAMSHIP CO., LTD. ' THE BON AMI COMPANY S D Emphasis on centralized control 1 S- C- -IOHNSCN al SON' INC- HAMMERMILL PAPER COMPANY L. REMINGTON RAND, INC. 'SCRIPTO, INC. Q 2 THE GORHAM COMPANY E ph ' I I , I Iuuus xAYsEIz a. co. m ' M cm' W l i PHILLIPS-JONES CORPORATION , PERERA COMPANY, INC. H DEAK 8: CO., INC. Let us show you how Balanced control -I-,,, coo,,,,,,,,, Wm, d0m,,,,c agency' of international advertising can benefit you! Ii Specialists in international advertising, with Ojices and Associates throughout the world ROBERT OTTO fr COMPANY BALA IIIIIL UF IIIIEIIIIATIIIIIAI SIIIII IIEW YIIIIII - TIIIIIIIITII - MEXICII, Il. F. 0 BUEIIUS AIIIES '75
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