Stoneham High School - Wildlife Yearbook (Stoneham, MA)

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THE STONEHAM HIGH SCHOOL AUTHENTIC 3 §rfstbcni’s JVbbfess Robert C. Oppen Parents, Teachers, Friends, and Class- 1 belongs our sincere appreciation for mates: | their unceasing kindness and endless Today, we as a class are just entering ' patience, the world to start our climb up the lad- I As we step forth in the outside world der which we hope will lead to success, j to represent this school from which we For twelve years we have been protect- j pass, you, friends, have a right to ask ed from the rougher elements of the i that we show our colors, and that we world, but now the moment has arrived give voice to our principles, our aims, when we must leave our guardians be- • and our ideals. According to the de- hind. I gree in which we succeed in carrying Dear parents, we realize that it is ' these out, just so far will honor be re- your kind, persistent labors that have | fleeted on the school whose seal we bear, provided this school for us and made it | We trust that you may ever And us possible for us to graduate this after- j faithful to those virtues for which we noon. We want j ou to knoAv that we | have been trained and taught to stand, not only fully realize and appreciate i And now to all of you who have so the honor that is ours, but that we also kindly come to watch the passing of comprehend the responsibility that at- ! this class from its high school life, we tends upon this honor. To you Ave ex- j can only, in our feeble way, attempt to press our deepest gratitude for enabling • express our pleasure in your presence, us to possess these golden opportunities, j We trust that jmu may have every cause Ever since our school career began, ! to remember Avith pleasure, the associa- we hav’e been acted upon by the same I lions of this hour. elemental influences and taught by the ! And therefore, I, in behalf of the many painstaking teachers, who haA e ; clnss of 1929, welcome you to our gradu- brought but the best possibilities that i ation exercises, have lain dormant Avithin us. To them ! Micritsing Arline E. Parks This whirlwind age of ours might well be called an advertising age. Advertis- ing, as we know it today, is a recent de- velopment, but adv’ertising itself is by no means young. The first advertising was that done by criers who walked through the streets shouting in a loud voice their news or announcements. Signs Avere also used, but not CA’eryone { could read. Therefore this method was not very effective. Printing was an im- portant step in the development of ad- I A’crtising. Anything from a cargo of silk to a cow was advertised in the news- pajAers. These notices were but a few lines stating bare facts. With the spread of newspapers went the groAvth of ad- A ' ertising. These advertisements were still little more than announcements or notices. It was not until the middle of the last century that advertising in its modern sense began to be used. Until then the notices in the papers were of

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GRADUATION NUMBER in the first quarter of the class are not of outstanding influence according to the standards laid down by the trustees. Neither have their records of service and leadership been remarkable. For this reason the medals were awarded this year to girls only. Three medals were awarded instead of the usual two | because the records of the pupils were nearly identical. Their scholarship records are high and all have been of outstanding good in fluence in the school, are of high per- sonal character, and have long records of service as leaders. The following pupils were awarded places in the honor group: Cynthia Bag- dikian, Lois Detheridge, Dorothy Dodge, Elizabeth Durkee, Phyllis Eldridge, Dorothy Mellett, Arline Parks, Flor- ence Rivers, Helen Thornburg. % THE CHAMPIONSHIP For the very first time in many years The boys have brought it home; Now we all sincerely hope That it will cease to roam. After trying so hard for these long years To bring it to Stoneham High They at last succeeded in making it look Like old da3 ' s that have since gone by. j We owe our boys a tribute For bringing home the cup And our only hope and wish is That the same old spirit keeps up. Edgar Martin ’30. 1 SENIOR HIGH SCHOOL MEMORIAL ! EXERCISES E xercises commemorating Memorial Day were held by the Senior High School in the assembly hall on Wednes- day morning at 11.00 o’clock. The hall was very prettily decorated with a profusion of flowers, greens, and the National colors. The High School orchestra played an introductory march, after which mem- bers of the Grand Army of the Repub- lic, Spanish War Veterans, members of the American Legion, and representa- tives from the various women’s patriot- ic organizations were escorted into the hall amid tumuPuous applause. A fine program appropriate to Memorial Day was then given bv the school. Principal Watson extended the wel- come of the school to the veterans and other guests, speaking briefly of the ap- preciation that is felt for the things that these organizations have done and are doing for the community and the nation. Following the program, representa- tives of the three veteran organizations were introduce d to the pupils by Prin- cipal Watson. The first speaker was Comrade Trull of the Grand Army of the Republic, who delivered an inspir- ing address on the flag. He was follow- ed by Comrade Davis who besought the pupils to honor their country and prove their loyalty in their everyday deeds. At the end of his speech he recited “The Empty Sleeve” in a very effective and heart-warming manner. Past Commander Ames of the Spanish War Veterans related incidents of the Spanish American War and laid stress upon having every child in the nation taught to respect and love the flag. Commander Saxby of the American Le- gion then made a brief speech on the principles for which the World War was fought, emphasizing the significance of the poem, “In Flanders Field.” The program follows: March S. H. S. Orchestra America the Beautiful School Greetings Mr. Watson The Meaning of Memorial Day Pauline Devlin Lincoln’s Gettysburg Address Hugh Hamill Memorial Day Senior Girls’ Quartet Tenting Tonight Senior Girls’ Quartet The Things That Make a Soldier Great Edward Bugbee Decoration Day Helen Canning Trio, Angels’ Serenade Helen Thornburg, Dorothy Mellett, James Govatsos “Sleep, Comrades, Sleep” Clarence Hanson “In Flanders Field” Olga Cunio Remarks, Representatives of the G. A. R., Spanish War Veterans, and the American Legion Star Spangled Banner School Flag Salute School Taps, Poem Arline Parks Taps Conant Barton March Orchestra Lady: Are you sure those lobsters are fresh ? Fishmonger: Madam, thej’ are posi- tivelj insulting. [ 5 ]

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GRADUATION NUiVIBER ordinary everyday commodities of life [ which were for sale to anyone who could l afford them. But now certain mer- j chants began to advertise, not to make j the public buy what it wanted, but to ! sell the public what they wished to sell, | namely, patent medicines. | The gullible public was persuaded by ; the advertisements and the medicine | shows that this one medicine would cure its malady, whatever the nature of it. : As long as these quack remedies con- ' tinned to be sold, advertising continued apace. Its success was now assured. I Men in other fields of business began to realize that they, too, might utilize | this new mystery for their own benefit, i The newspaper was practically the only well-known medium. Magazines had , not been thought of in that respect. ! They were themselves advertised in the j daily newspapers. ] An interesting story is told about this period in the advertising game. The ! editor of the “New York Ledger,” a | little magazine struggling for existence, decided to do a little advertising in an endeavor to build up circulation. He : wrote an announcement consisting of | eight words, “Read Mrs. SouthWorth’s ’ New Story in the ‘Ledger’,” and sent it to the “New York Herald” marked for ; “one line.” The editor’s handwriting | was so bad that the words were read in : the “Herald” office as “one page.” Ac- j cordingly the line was set up and re- i peated so as to occupy a whole page. | The next morning the editor was thun- derstruck. He had not enough money to his name to pay the bill. He rushed excitedly over to the “Herald” office, but it was too late to do any good. In a short time the results of the page advertisement began to be felt. Orders for the “Ledger” poured in until the entire edition was exhausted and another one was printed. The success of the “Ledger” was then established. Ever after that time Mr. Bonner, the editor, was an ardent believer in ad- vertising and a liberal purchaser of space. The Procter Gamble Company is a widely advertised firm with an inter- esting history. In 1827, a candle-maker named William Procter formed a part- nership with James Gamble and the firm of Procter Gamble was started. One of these men came from England, the other from Ireland. They both settled in Cincinnati and married sisters. It was at their father-in-law’s suggestion that they formed the partnership. In those days soap was not branded or moulded into cakes. The retailer cut as many pounds of the semi-soft product as the consumer desired. The idea of a nationally marketed soap was unknown. The business grew and expanded and improvements were constantly made. In 1879 they introduced Ivory Soap which they began to advertise in 1880 by a full page magazine advertisement. Advertisements of Ivory Soap have been found in magazines ever since. The de- mand grew so large that Procter Gam- ble bent all their energies on the ex- clusive manufacture of Ivory Soap. In 1907 the production of P. G. Naphtha Soap was started. Although the market was full of other locally known brands of household soaps, extensive national advertising made it sell over the others. At various times during the years since, new kinds of soaps have been added to the P. G. family until now there are five widely advertised products. Sometimes Ivory Soap and Ivory Flakes are found in the same copy, but usually the P. G. products are ad- vertised independently of each other. All media are used but magazines most of all. Many business concerns depend for their prestige on their trademark. This is because a well-known trade-mark brings instant recognition of the prod- uct offered for sale. An unknown trade- mark is of no value, but one known to all inspires confidence in the heart of the prospective consumer. Very few trade-marks have gained wide-spread recognition without magazine advertis- ing. Needless to say, none have become famed without some type of advertising. Magazines are a very important source of advertisement. The most extensive user of magazine space for advertising purposes is the Campbell Soup Company which has used its trade-mark since 1899. Bon Ami, another well-known adver- tiser, has a twenty-five year old trade- mark. Practically all the advertising of Bon Ami is done in magazines. One of the pioneer advertisers of 1850, should he be suddenly confronted with a modern advertisement-filled newspa- per or magazine, would be astounded at this development of his one-time busi- ness. However, newspapers and maga- zines are but two of all the media for advertising. Movies, radios, street cars, sign-boards, demonstrations, aeroplanes and all kinds of printed matter have