Stephen F Austin State University - Stone Fort Yearbook (Nacogdoches, TX)

Page 32 text:

Gary Zvonkovic Gary Zvonkovic Enjoy Coke by Rosalind Griffin Coke is not it. It had been until 1985, when after 100 years of success the Coca- Cola Co. took one of the boldest chances in marketing history by changing its original formula. According to the Aug. 26 issue of Time , The Coca-Cola Co. infuriated customers by changing the sacred formula of Coke. Coca-Cola Chairman Roberto Goizueta was convinced that consumers would like Coke ' s new formula better than the old one and favor it over Pepsi. The new Coke is slightly sweeter and is designed to be less filling, the May 27 issue of Fortune report- ed. The Atlanta-based firm had to swallow hard, admit error and bring back the old recipe under the name of Coca-Cola Classic. But actually Coca-Cola Classic is not the real thing. It is sweetened with corn syrup, while the original Coke called for sugar, which is slightly more expensive. A Coca-Cola spokesman said, The fact of the matter is that sugar is sugar is sugar, Time reported. The Sept. 9 issue of Business Week re- ported that the early returns indicate that the two-Coke strategy is working. Because popular demand convinced the Coca-Cola Co. to bring back old Coke on July 24, sales of Coca-Cola Classic have been stron- gest in Coke ' s heartland -- the South and Southwest. Most fast-food chains have not decided which Coke to carry. If the new Coke becomes the flagship brand, then the chains must carry it. In Nacogdoches several restaurants and grocery stores were surveyed. Brookshire Bros, said that of the two Cokes, Classic sold the best. The same was true for Kroger, Safeway and Winn Dixie. However, Food 4 Less said that the two were selling about the same. But because they were having a sale on new Coke, it was selling better. Through a random telephone survey of Gary Zvonkovic SFA students, 73 percent said they pre f erred Coke Classic, 19 percent said they preferred a completely different soft drink. Four percent said they preferred new Coke and another four percent said they pre- ferred the original - old Coke. 28 • Coca-Cola

Page 31 text:

Jim Rossman because of the nice location, Rich Garret, Houston junior, said. I also liked the idea of living in a smaller town, he said. Debra Twist, Houston senior, had several reasons why she chose SFA. Both of my sisters went to SFA, so my parents were happy when I chose to go here. They thought it was a good school, she said. I also heard that SFA had a rep- utable teacher education program, she said. Twist said she liked the idea of being on her own. If I had gone to school in Houston it would have been hard to justify living away from home when I was right there, she said. I went to a college orientation program at North Garland High School, and saw a slide presentation about SFA. From that moment I loved it because it was so pretty down here, Brian Eaves, Sachse junior, said. I had planned to major in advertising and had heard SFA had a good communi- cation department for advertising majors. So far it has all been true, he said. I chose SFA because it was far enough away from home. Everybody wants to be away from Mom and Dad, Diane Chrisner, Dallas senior, said. 1 went to Texas A M University for a year, and it was too big. The campus is beautiful here, and 1 like the smaller college atmosphere. Houston Dallas • 27

Page 33 text:

James Noble Floyd Dixon Noble and Dixon: excellence times two by Nick Wolda James Noble and Floyd Dixon are unique. They are the two greatest receivers to ever stride along the sidelines of Lumberjack Stadium. Their dances in the endzone, the grace with which they go for a ball and their basic personalities will be remembered by Lumberjack backers for years to come. Basically, the only difference between the two Lumberjack receivers comes down to the long and short of it. Dixon is 5-foot-9 and Noble is 6-foot-l. Noble is not only an outstanding receiv- er, but also an enthusiastic team leader. When he isn ' t on the field setting Lumberjack records, he ' s parading the sidelines to get everyone fired up and ready. I try to keep people motivated and keep them fired up, the Jacksonville sen- ior says. Football is an emotional game and you have to be aggressive to win. Dixon, on the other hand, may not lead the team by parading the sidelines, but his astonishing play excites both fans and teammates alike. And, his records speak for themselves. With the blazing speed of 10.6 in the 100 meters, Dixon simply has blown past any defender who has tried to stop him. The senior from Beaumont had caught 104 passes going into his final season. Add to that 1,838 yards. His punt return statistics are equally impressive; Dixon burned op- posing speciality teams for an 18.4 yards per return in his junior season. SFA has been a great place to play ball, the modest 169-pound receiver said. I love everything about this place; it has provided great memories. Before it ' s all over, Dixon and Noble will have a great memory of who holds the ca- reer record for most touchdowns receptions. And that is where a bit of a rivalry materializes. We talk about it a lot, the emotional Noble said. We have a friendly rivalry go- ing between us. Going into the 1985 season, Noble had a comfortable lead over Dixon in the area of pass receptions and pass yardage. Noble had 119 catches, 15 more than Dixon. No- ble also had 2,117 yards compared to Dixon ' s 1838. Through the first five games, both receivers had 22 catches apiece. And if they stay healthy, Noble would finish as the all-time leading receiver in Lumberjack history with Dixon close on his heels. Dixon, though, is closer to Noble in touchdowns. Both stood deadlocked at 24 after five games. And that is the kind of rivalry Lumberjack coach Jim Hess likes to see. Noble and Dixon have been the two greatest receivers I could ' ve coached, Hess said. They both work extremely hard and both are winners. % Noble and Dixon - 29