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Page 31 text:
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Jim Rossman because of the nice location, Rich Garret, Houston junior, said. I also liked the idea of living in a smaller town, he said. Debra Twist, Houston senior, had several reasons why she chose SFA. Both of my sisters went to SFA, so my parents were happy when I chose to go here. They thought it was a good school, she said. I also heard that SFA had a rep- utable teacher education program, she said. Twist said she liked the idea of being on her own. If I had gone to school in Houston it would have been hard to justify living away from home when I was right there, she said. I went to a college orientation program at North Garland High School, and saw a slide presentation about SFA. From that moment I loved it because it was so pretty down here, Brian Eaves, Sachse junior, said. I had planned to major in advertising and had heard SFA had a good communi- cation department for advertising majors. So far it has all been true, he said. I chose SFA because it was far enough away from home. Everybody wants to be away from Mom and Dad, Diane Chrisner, Dallas senior, said. 1 went to Texas A M University for a year, and it was too big. The campus is beautiful here, and 1 like the smaller college atmosphere. Houston Dallas • 27
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Page 30 text:
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Jim Kossman Houston Dallas: main sources for SFA by Julie Wert The beauty of SFA ' s campus is not in question. After all, that is why most stu- dents choose to come here. However, what attracts students specifically from Dallas and Houston to SFA when they have several colleges and universities to choose from in their own hometowns? Approximately 1,200 students from Dal- las county and about 3,500 students from Harris county made up the enrollment for the Fall Semester, over 30 percent of the total enrollment. Students from Houston and Dallas choose SFA primarily because of location, Dr. Clyde Iglinsky, director of admissions, said. Specifically, students from Dallas choose to go here because the makeup of the student body here is the same as their student body in Dallas suburbs, he said. The reason we have a large number of students from Houston is because it is still close to home and it is economical, Dr. Iglinsky said. Also, SFA is one of the four most popular schools in Texas. SFA has e reputation for being a good quality school. Students like to pick a school with pres tige, Dr. Iglinsky said. Parents see SFA and Nacogdoches as e sleepy rural town where their sons oi daughters cannot get into trouble, Dr Iglinsky said. The majority of students from Houstor and Dallas choose SFA because of locatior and the pretty campus atmosphere. The main reason I chose SFA wa: 26 • Houston Dallas
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Page 32 text:
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Gary Zvonkovic Gary Zvonkovic Enjoy Coke by Rosalind Griffin Coke is not it. It had been until 1985, when after 100 years of success the Coca- Cola Co. took one of the boldest chances in marketing history by changing its original formula. According to the Aug. 26 issue of Time , The Coca-Cola Co. infuriated customers by changing the sacred formula of Coke. Coca-Cola Chairman Roberto Goizueta was convinced that consumers would like Coke ' s new formula better than the old one and favor it over Pepsi. The new Coke is slightly sweeter and is designed to be less filling, the May 27 issue of Fortune report- ed. The Atlanta-based firm had to swallow hard, admit error and bring back the old recipe under the name of Coca-Cola Classic. But actually Coca-Cola Classic is not the real thing. It is sweetened with corn syrup, while the original Coke called for sugar, which is slightly more expensive. A Coca-Cola spokesman said, The fact of the matter is that sugar is sugar is sugar, Time reported. The Sept. 9 issue of Business Week re- ported that the early returns indicate that the two-Coke strategy is working. Because popular demand convinced the Coca-Cola Co. to bring back old Coke on July 24, sales of Coca-Cola Classic have been stron- gest in Coke ' s heartland -- the South and Southwest. Most fast-food chains have not decided which Coke to carry. If the new Coke becomes the flagship brand, then the chains must carry it. In Nacogdoches several restaurants and grocery stores were surveyed. Brookshire Bros, said that of the two Cokes, Classic sold the best. The same was true for Kroger, Safeway and Winn Dixie. However, Food 4 Less said that the two were selling about the same. But because they were having a sale on new Coke, it was selling better. Through a random telephone survey of Gary Zvonkovic SFA students, 73 percent said they pre f erred Coke Classic, 19 percent said they preferred a completely different soft drink. Four percent said they preferred new Coke and another four percent said they pre- ferred the original - old Coke. 28 • Coca-Cola
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