Stanford University - Quad Yearbook (Palo Alto, CA)

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individuality and identity. This concern is a much more positive and constructive force in student behavior and motivations than the negativity inherited from society. The desire to assert one's identity is a natural reaction to the mass age of technology and uniformity. The student is already imbued with this desire by the time he reaches college, so that in college, as he learns more about himself and the world, the importance to him of his identity, his self, is great. He therefore reacts strongly to situations and environments in which his individuality is ignored or reduced. One of the principle causes of the Berkeley demonstrations was the impersonality of the institution; it seemed to be little more than a huge education factory, designed to produce robots. IBM cards reading, “I am an IBM card —do not bend, fold, spindle, or mutilate were worn as badges and all the manifestations of the university's impersonality as an institution were attacked. Of course, few suggestions were made for the improvement of the situation, which illustrates again the effects of the students' negative upbringing. It is a sad irony, though, that the ii

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