St Xavier College - Xaverian Yearbook (Cincinnati, OH)

Page 91 text:

AdtSales HE Claw in Advertising and Salesnmnship, '24-'25, has maintained the happy traditions of its fnx'bearers with a sustained enthusiasm borne out in faithful attendance and personal Co-opel'ution. There is no secret about One of the planks in the platform of Ad-Qales performance. Self-Confidence is one 01' the essentials of success in any line of endeavor. The Class Room has been an open mart where the students were 2:0er greater confidence in them- selves. Years ago the Ad-Salos Class set the pace in organization and the pres- ent class has rallied around a live-wiro leader in their well chosen President John F. Dnnnolly and Miss Rose Fay, Secretary. Perhaps the must vuiuable nights during the course are those marked by the Visits of leaders in business who gladly turned hack the pages in their own life stories and gave insight into real experiences in advertising and salesmanship. Among these generous leaders: in their tine who are accounted Associate Pro- fessors of St. Xavicrhs Ad-Sales Course are: 0. Edgar XVilsnn, Jesse M, Joseph, Benjamin Frankiin Sexton, Harry J. Rstermzm, Robert A. Crockett, Henry M. Zimmerman, Gordon E. Small, Joseph D. Engelbert, Fred W'. Meyer, C. A. Rad- ford, Eli Cohen, Frank Inglis, R. T. Kline and Roy Bernardt The class holds sacred the memory of the message of the late Arthur P. Lounsbery who really loved old St. X, HExpeditions to the Procter and Collier Companyts plant and the higher education in advertising: agencies directed in Advertiserst Hall; the nmce and workrooms 0f the The Cincinnati Post and the welcome from Superin- tendent L. R. Scholl and inspection of the Western Union Telegraph Company Were red letter nights while the program put on by the students at the annual St, Xavier Ad-Sales luncheon at. the Advertiserst Club at the Gibson proved another stellar event. The class is directed by Ron Mulford, Jr. Page Emhty-am'Pn

Page 90 text:

Econmnics I HE class in economics is recognized as one of the most diligent classes in the entire School of Commerce. Under the tutelage of Father Mark Cain, it has gained rapid strides in knowledge and erudition. A very healthy spirit of comradeship and mutual mmd-fellnwrship exists. and this has undoubtedly been the reason why Economics. I has always been scholastically awake. Those in the class take their studies with all the seriousness that becomes their years and it is very evident that after years will show this to be the- host attitude to take. Economics one has ever been behind the schonl activities, for it is u tenet of this class to study hard, work hard and play hard, Fag? Eirhryaiv

Page 92 text:

Business English II R. ROBERT THAYER, instructor of Friday Night Busi- M mess English Class, consisting: of about fifty students, did not need much time to show them how little they knew. No time was lost in brushing up on the rudiments nf grammar, and thoroughly covering punctuation, letter writ ing, advertising, etc. The evenings were quite interesting , and the one spent at Proctor and Cnllier Advertising Agency, gave the class so much food for thought, that it will be remembered for quite some time. Regarding the enthusiasm of this class, we have only to point to the fact that we have the Secretary of the Co-Opera- tors, President and Vice-Presidont of Kappa Sigma Mu, as well as three directors of the Cu-Opcrators. Page Eighty-cight