St Pauls High School - Paulette Yearbook (St Petersburg, FL)

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How lltlvertlstng lflffeets1Bur ' mes Pldyertlslng a eomblnatlon of news and com merclals helps us to s e and reallle what IS belng lnyented manufactured and produced eyery day of our IIYLS Vyle would neyer know what many of the new and lnterestlng IlJl1 lgS were belng made around us eyery day lf lt w rent for adyertlslng the world oyer lo understand what work must be one by adyertlslng we n ed to know sometlalng of the process of marketlng and IIS eeonomle lustlflcatlon A eentury or so ago there w as a lteellllg that farmers an manufaeturers wele the olaly true produeers that those employeel ln the exchange of goods were largely parasltes lo a eertaln extent thlS tradltlonal ylew stlll perslsts but thoughtful p ople generally recognlfe that to poss ss utlllty for consumers goods must be made ay allable that 15 they must be brought to tlae place w hele they are needed at the tlme when they are n eded and be made exchangeable Ihus all tlae f3Cllltl s for physleal dlstrlbutlon lncludlng transportatlon storage and storekeeplng are eco I'lOl1llL21lly JUStlf1kd Adyertlslng llke a traln trayels from SITIIOH to SIJIIOH Clly to clty and brlngs lts news of somethlng ue ul playful er edlble for anyone to ylew a d speculate oyer rl lie conductor ol IDIS traln Adyer IlS1Ug IS the pelson or persons who laaye SOmLIlllHg to advertlse and gets busy pulllng and pushlng passengers The passengers are of course ours lyes who are the ones who heed and proflt by advertlslng Blllboards especlally flll IlJ1S task and people se these eyerv day Newspapers brlng you news of what merchants ln your town and some nelghborlng tow ns haye to affer that mlght lnterest you Adyertlslng IS the nucleus of the world Around lt the llfellne of the buslness people of the world lS formed lf It werent lor adyertlslng so many trlps abroad and here ln the Unlted States wouldnt be made eyery year Nlest eltles and states IH the Unlte States and eyen QOUHIFILS abroad adyertlse thklf places for trayelers to ylew and maybe elslt XXIIUIOUI adyertlslng the manufacturlng and pro duclng flLldS w ouldnt be as great as they are today XVhy manufacture or produce somethlng lf only a few people are golng to know about lt And what IS a better w ay of lettlng people oyer all the forty elght states know what ls belng manufactured and produced for Illkll' beneflt other than adyertlslng lS estlmat that mor than one bl ars IS sp nt nntla y ln lie Lnltee States o adyertlslng ln thls estlmtte the term adyertlslng 18 understood te eoyer all forms of prlnted and palnted publle znnouneements that help ln the sale of goods and SLYYICLS Slgns on stores and wagons labels on bottles and cartons catalogues clrculars enclosed IH packages or sent by mall calendars noyel IILS and ey en house organs are lncluded ln thls deflnl IIOH although there IS some doubt about the pro prlety of classlfylng all these as adyertlslng 2 Llttle do rnost of the people of our great country reallze how mucla adyertlslllg affects th lr IIXLS as to what tl'ey eat drlnk wear read and buy every day of thllf IIXLS From the slmplest llttle gadget made to the greatest thlng produced NVlIhOUl ady ertlslng most people ln small towns and CIIILS would proba bly know llllle of what was golng on lf lt werent for adyertlslng LOI11lI'lg and knocklng on the door and gates of thelr towns trylng to get ln and tell them about somethlng useful playful or edlble that they ney Ll knew about before Once lf gets 1D adver tlslng busles 1'SQlf gettlng up on blllboards and ln newspapers and m3g31lHLS Once ll has done IhlS ady rtlslng IS satlsfled for now lf has begun to affect the lly es of llae people ln the town to whlch If galned efltranee Cant you plcture advertlslng as a chubby llttle old man I say old because hes been around for a long tlme trayellng from Clly to CIIY state to state and country to country spreadlng the news he has just heard about some new klnd of car food palnt lllffllfllfe or lnventlon He would ey en fly sometlmes on the slde of a bllmp ln brlght llghts at nlght or hooked onto the tall of a plane ln the daytlme He mlght trayel on the Sld6 of a truck traln or bus Whereyer he may be people the world over would see hlm talk about hlm and qulte posslbly buy hlm or rather wnat he ls adyertlslng People tlae world oy er are lnterested IH adyertlslng whetlaer they know If or not lt affects thelr llyes eyery day 1 hey may be readlng a magallne or news paper and catch themselves looklng at some catchy or colorful ad The merchant producer or manu faeturer w ho has the bes slogan or catchlest saylng or mos colorful plcture IS the merchant producer or manufacturer who has the greatest lncome Vler chants producers and manufacturers aren t the only adyertlsers by any means People adyertlse thelr home tow ns or C1flCS as yacatlon spots They ady er tlse plays or muslcals belng performed houses for sale or rent dogs or cats tor sale or lost or found any number of thlngs IU fact just about yerythlng So you see there can be no doubt as to how and why adyertlslng affects our IIYLS Eelfalaea H SLHROI:DI-R 11111 loc 1e 1l1111l ll7l'JI'X of lssentlal lnformltlon lhe lrontler ess Company B lftl 1 ew r p e l ' lln oln l lbrary of lssentlal lrlformatl n lhe lrontler Press CUIHPJDV Buffalo New York 1946 page IZ35 QQ' ' I v ' 4 yy V1 ' I A I 1 vk L - i 1 ' . ' . 1 C1 K 1g'4-V1 1 ' 1' 1 1 f t 1 ' . , . 1 - I '1 1 1 1 1 111 1 ' Y, 1 ' ' ' ' ' '11 . 1 1 1' 1 1 L 1 1 ' ' 1 1 ' 1 L - Y . J H I 4 11 1 V ,X Y I ' 1 YY A 4 ak IV! V 'V I V Vg 1 t - E Vi 7 V ' . ' 1 1 1 1 1 lx 1 V1 ' ' T 1 -Yi 111, 'L 1 - td. 1 ,Ny ' y 1 11 ' ' ' 11 Q1 1 - 1 ' 1 ,' ',,, , ' , ' , , Yo ' L f' ' I 1 1 1 ' 1 Z A 11 ' ' -f ' . e ' X 'ef e A , e e 1 eh ' ' . F A e -4' ' . K d L L. 1 1 e V 1 ' 1 1 L 1 ' ' ' 111' 1 1 Vx f 1 1' L 1 1 Yu 1 A Y V ' - I . , H ' f Q 1 1 111- 1 1 ' 1 ' . , e , , Y - 1 1 1-1 11 1 11 1 U L 1 ' 1 1 1 Y ,4' , Q ' 'y 1 1 Q1 1 Y 1 1 11 1 1. L- 18 ' ' ' Q ' , Y ' 1 1 a Q 1 -L' Q 1 '.1 ' 1 1' 1 1 1 ' ' ' I f W - L 1' 1 11 ' Q L 1 Y , .,. b- I ' .1 V Y . M 3 V f 4 7 . ' e e 1 e M ' e . I 1 1 ' v 11 , ' ' '. e . . ' 'e ' 4 1' 1 ' A ' Y 1 1-L 1' s'i , 1' , 1 ' ', 1 ' ' ' en 1 Y 1 ' 1 11 1 v ' ' V ' ' . 1 1 H ' i 1 V' ' ' ' ' . 1 1 Y 14, 1 1 L 11 1 ' ' x ' , ' . 3 . 1 I f I I throttles and levers to advcrtlse what he has to hls Hg 50113111151 gyguld bc thc busygst 111119, Old man- 1 1 , 1 B' ' Y Y Q 1111, , Y, Y ' Y ' ' 1 1 1 1 4 1 ' ' ' ' ' ' , ' 7 I b 3 I Y D I 3 N Ig v . . 3 3 Hx 4 v ' . Y el Y 1 1 TY Y V 3 I L gn Y, ' 1 I ' I ' 1 1 I 1 1 l y 11 , 1 5 Y ' Vx ' ' 11 1 1 1 1 1 I A Y X Y Y Y, , ' J Y ' , ' ' I ' Q 1 ' 1' 1 1 ' 1 1 1 1 1 Y i x 1 ' ' X ' 'Yi . Y 5 i 1 IV V V A PY 5 I '4 - H 5 ' A 3 - I Yr 3 ' Y Vx I I ' Y I ' ' ' N' ' , e x , V 3 ' - 1 1 1 f -1 1' 1 e 1 ' 1 1 1 1 1 1 1' ' . ' ' 1 1 1 ' ' v e I -I Y . H 1 31 V . ' ' 1 1 4 ' 1 f 1 1 1 1 1 r 1 V . 7 V 1 1 1 1 1 1 9 1 . . . 377 1 . A 1 - V Y ' S ' - 1 J ' ' ' ' . 1 1 1 ' ' '11 1' 1 1 ' 1 1 ' ' 7 1 1 121 lt e 1 eel c 1 ' lllon . '. . , 1 ' 1 , l ' . ' - -' ' ' doll , . e .a .lly 1 . 1 1 1 1 1 ' 1 1 ' - - - 1 1 - l lll'11UlI1 I. 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