St Johnsbury Academy - Lamp Yearbook (St Johnsbury, VT)

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6 THE ACADEMY STUDENT EDITORIAL Racket on the Rampage During the past twenty years American business has leaped forward with great strides. One of the best stepping stones in its progress has been that of advertising. The gullible American public has let itself become inveigl- ed into thinking that a simple life is the most detrimental. This trend has not been wholly intentional on the part of the consumer, but who is hard boiled enough to resist the earnest pleas of National Buy This NVeek and National Support That Week or the gala headlines of Cure-All, Save-All, Bargain-All merchandise? In order to go anywhere you must wear Flashy Fashions, powder your face with Decosmetized Power, wash your teeth the Doctors Way, start your car with Super Octane Tetraethy gas, Zlllil then you can enjoy your trip provided you stop in and buy this and that. VVhat a hardship it was to live last year! But all that is changed. This year is the last word in everything. Buy before the stock is out! That's it - spend your money, wait twelve months and then trade it in. Such a good way to make a profit, don't you think? Wliat has all this to do with us? just this, This false way of spending our money is due to continue and increase. We are about to take our places in the world. To do this successfully is a big order, but a level head with keen eyes on all tempting ways to spend our money will aid us immensely. Many times advertising is so disguised that we are convinced of what is said before we realize that it is trying to sell something. The simplest rule to avoid having our minds made up by publicity men is to make them up ourselves,

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S THE ACADEMY STUDENT STUDENT BOARD 1939-40 Editor-in-Chief Philip Brown Associate Editor Howard Hawley Make-up-Editor Margaret Gillander Boys' Sports Editor Bob Simpson Assistants Raymond Fox. Reginald Counsell News Editor Mary Frances Lindsley Assistants - Barbara Perry, Eleanor Murphy, Celia McGuire. George Cuna- velis Feature Editor Nvllllillll Lanctot Assistant VVillia1n Paradis Art Editor Virginia Wilcox Assistant Richard Cook Circulation Manager Business Manager Sales Manager Assistants Alumni Editor Headline Writer Jabber Editor Assistant Books Drama - Movies Brainstorms Literary Editor Inquiring Reporter Ad Writer Assistant Exchange Editor Nicholas Economou, joan Eugene Ellingwood Norman Chase Jack Cox VVhite. Bishop McGill Mary W'oods Thelma Davis Barbara Witters Margaret Hooker Earla Lang' 'lean Scott Randall Boyce Glendeen Samuelson l.eo Bnrrington Jean Campbell George Bushey Malva Macliarlin