St Johnsbury Academy - Lamp Yearbook (St Johnsbury, VT)

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THE ACADEMY STUDENT THE ACADEMY STUDENT Member of COLUMBIA SCHOLASTIC PRESS ASSOCIATION Volume LXIV, No. 7 St. Johnsbury, Vt., june 10, 1939 EDITORIAL BOARD Editor-in-chief Eric Martin Assistant Editor Philip Brown Make-up Editor Harry Clark News Editor ,lean Campbell Reporters - Raymond Fox, Evelyn Lumbra, Mary Frances Lindsley, Rupert Southard Literary Editor Margaret Scott Business Managers ,lack Cox, Louis Bedard Assistant Business Manager joan White Circulation Manager George Cunavelis Alumni Editor Elizabeth Parsons Exchange Editor Leo Burrington Boys' Sports Stanley jones, Kenneth Bailey Assistants Robert Simpson, Robert Fisk Girls' Sports Kathleen Stanhope lnquiring Reporter Donald Carter Feature Editor Margaret Oldham Art Editor Ruby Remick Cartoonist Horace Comstock Columnists Assistant Columnists XVilliam Lanctot Edgar Murphy Barbara Counsell Barbara VVitters Roland Carrigan Malva MacFarlin Nicholas Economou Mary McLellan ,lanice Fuller Typists Marian Paine Irene Beattie Ann Ashworth Beatrice Abbott Faculty Advisers: Miss Ellis, Miss Grover GENERAL INFORMATION The publication is under the management oi the two upper classes. The Student is on sale at XYhalen's, Landry's, Eastiniufs, and Flint's Drug Stores, and at l'rescott's Hook Store: single copies loc. Graduation Issue HOC. Address all communications to ACADEMY S'l'l7DEN'l', St. johnsbury, Vermont. Yearly subscription price, 31.00. Issued eight times a year. The Uowles Press, Inc., Pythian Building, St. Johnsbury, Vt.

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PRESIDENT VICE-PRESIDENT HARRY PARKER LUCIA JOHNSON Officers Class of 1939 SECRETARY TREASURER PAUL HOWE ARLENE AYER

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6 THE ACADEMY STUDENT EDITORIAL Racket on the Rampage During the past twenty years American business has leaped forward with great strides. One of the best stepping stones in its progress has been that of advertising. The gullible American public has let itself become inveigl- ed into thinking that a simple life is the most detrimental. This trend has not been wholly intentional on the part of the consumer, but who is hard boiled enough to resist the earnest pleas of National Buy This NVeek and National Support That Week or the gala headlines of Cure-All, Save-All, Bargain-All merchandise? In order to go anywhere you must wear Flashy Fashions, powder your face with Decosmetized Power, wash your teeth the Doctors Way, start your car with Super Octane Tetraethy gas, Zlllil then you can enjoy your trip provided you stop in and buy this and that. VVhat a hardship it was to live last year! But all that is changed. This year is the last word in everything. Buy before the stock is out! That's it - spend your money, wait twelve months and then trade it in. Such a good way to make a profit, don't you think? Wliat has all this to do with us? just this, This false way of spending our money is due to continue and increase. We are about to take our places in the world. To do this successfully is a big order, but a level head with keen eyes on all tempting ways to spend our money will aid us immensely. Many times advertising is so disguised that we are convinced of what is said before we realize that it is trying to sell something. The simplest rule to avoid having our minds made up by publicity men is to make them up ourselves,