St Francis Minor Seminary - Via Yearbook (Milwaukee, WI)

Page 102 text:

ADVERTISING SECTION-TIERCE lIIIlIIII-Illl' Select Your Printer reand Stick to Him HAVE spent nine years buying advertising printing. Naturally I have some ideas upon the subject, and they are pretty positive ideas. The chief of these is that you cannot buy printing by the yardstick. I have found that there is only one way to get good printing, and that is to find a good printer and trust him absolutely. When I have such a printer I never dream of asking for an estimate. When I suggest such a process to a business man he goes up in the air; but that is owing to his own lack of experience, and not the fallacy of the theory. Of course, it would be very easy for a printer to get the best of me once or twice on this plan, but if he expected to work for me right along, year after year, he would not sacrifice future orders to any immediate profit. In the first place, printing is expensive. Every time you pare down the price you knock out some essential quality to good printing. Good paper costs money. Good ink costs money. Intelligent typesetting costs money. Perfect press- work costs money. You can take any good job of printing and do it for from one-half to one-fourth the price, but you will not get the same job. The whole theory of getting estimates upon printing, if it is to be good printing, is wrong. You might just as well get an estimate on a piece of designing or upon a case of diphtheria. The only question to be answered is What printer can do the work? EARNEST ELMO CALKINS of CaIkins d' Holden, New York CRAPTSMEN PRESS, I nc. CREATIVE TYPOGRAPHERS

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ADVERTISING SECTION T1ERCE 04115. Luettzgen 8 Co. CONTRACTORS AND BUILDERS MILWAUKEE, WIS. HANOVER 1463 6716 Smoot Studios Qualitf Portraiture K BRANCH STUDIO . 7 w , , 812 PACKARD AVE, CUDAHY 914 MILWAUKEE AK E., be. MILWAUKEE PHONE CUDAHY 203 PHONE So. MILWAUKEE 108 I..-I...-ln-unlu-n-IIII-Illllllunn-d

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ADVERTISING SECTION T1ERcE The 538772 Studio qhe Artist CPhotographers of Milwaukee ' 220224 PLANKINTON BLDG. Ilan-I-llg St. Francis Students always have, and always will be, pleased wifh our work ORGANIZED TO SERVE YOU WE BELIEVE our close application to the principle expressed in our slogan is responsible for the growth this bank has enjoyed. ' 'VVe appreciate the confidence reposed in us by this comtnunityland we invite investigation and use of our service by those who as yet are not acquainted with the benefits to be derived. ST. FRANCIS STATE CBANK Kinnickinnic and Pennsylvania Avenues OFFICERS AND DIRECTORS F. N. Lochemes, President F. J. Amann, Cashier Leo J. Stein, Vice-President Wm. H. Ollmaun Jordan Schuster W. J. Barbeau Chas. W. Huelsbeck John V. Schmitz Eugene VVarnimont Frank De Young Chas. G. Lawler