St Francis Minor Seminary - Via Yearbook (Milwaukee, WI)

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ADVERTISING SECTION T1ERCE 04115. Luettzgen 8 Co. CONTRACTORS AND BUILDERS MILWAUKEE, WIS. HANOVER 1463 6716 Smoot Studios Qualitf Portraiture K BRANCH STUDIO . 7 w , , 812 PACKARD AVE, CUDAHY 914 MILWAUKEE AK E., be. MILWAUKEE PHONE CUDAHY 203 PHONE So. MILWAUKEE 108 I..-I...-ln-unlu-n-IIII-Illllllunn-d

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f .M N ega-s-s-s-a-g-zo-gszagijl ERC E ?:ch-ca-cz-556-556-534 iAs SEEN BY A PESSIMIST. Fifth class kicks off to Classics ten-yard line. On the first lineup Baier 0f Classics goes through right tackle for five yards and a broken neck. It is likely that he will be unable to finish the sea- son on account of the injury. Zauner goes around right end for three yards before being stopped, Fifth class end breaking the interference and three ribs. Cimbulnik attempts left guard. Cim- balnikls parents were telegraphed. Zens tries Classic center, and unless complieaA tions set in he will be able to leave the hospital by the end of the year. Auehter hits right tackle. Auehter was the mainstay of the Fifth class base- ball team, and his loss will be sorely felt next spring. 011 a fake play Brill is tackled behind the line by a Classic end. Brill and the end occupy adjoining cots in the hospital. Classiesl ball. Pankratz goes around left end for five yards, being tackled by a Fifth class sub end whose name could not be learned at the hospital. Connors was a soloist in the Glee Club and that organization will be deprived of his services for the rest of the year. Aspel goes through right guard for a broken arm and a sprained ankle. Fifth classt ball. 0n the first scrimmage, Petrusha hits center. Sympathy is expressed by UPatlsH many friends as he would have been made prefect next year. Fifth class fumbles, a Classic end falling on the ball, the Fifth class team falling on him. Time is taken out until more ambulances can be pro- vided. Classicsi ball. Pankratz skirts right end for eight yards, and attending physicians say that an operation may save one of Pankratzt legs. Beix hits right tackle for a loss of three yards and five teeth, On a fake kick Classicsy left half has his neck broken. Time is taken out for him to recover. Fifth class, ball. Fifth class go through center for a gain of five yards and a loss of two men. Fifth class loses ten yards on a delayed pass, the delay being caused by :1 serious injury to their halfback. A dispute arises and time is called until the umpire is taken out. First half ends with the ball in Classicsl territory. i Classics kick off to Fifth class, fiftyyard line, and the latter return the ball fifty-eight yards. In the first play Fifth class loses the ball, ten yards, three men, and a quarter. The entire Classic backfield goes through Fifth class center, who will not return to school before 1930. Classics lose the ball, and iii the scrimmage the referee swallows his whistle and the Fifth class team is knocked out. Only the left half of the Classics team is left. He recovers the ball and still dazed, makes a ninety-ynrd run to the club- house. Page Ninety-six

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ADVERTISING SECTION-TIERCE lIIIlIIII-Illl' Select Your Printer reand Stick to Him HAVE spent nine years buying advertising printing. Naturally I have some ideas upon the subject, and they are pretty positive ideas. The chief of these is that you cannot buy printing by the yardstick. I have found that there is only one way to get good printing, and that is to find a good printer and trust him absolutely. When I have such a printer I never dream of asking for an estimate. When I suggest such a process to a business man he goes up in the air; but that is owing to his own lack of experience, and not the fallacy of the theory. Of course, it would be very easy for a printer to get the best of me once or twice on this plan, but if he expected to work for me right along, year after year, he would not sacrifice future orders to any immediate profit. In the first place, printing is expensive. Every time you pare down the price you knock out some essential quality to good printing. Good paper costs money. Good ink costs money. Intelligent typesetting costs money. Perfect press- work costs money. You can take any good job of printing and do it for from one-half to one-fourth the price, but you will not get the same job. The whole theory of getting estimates upon printing, if it is to be good printing, is wrong. You might just as well get an estimate on a piece of designing or upon a case of diphtheria. The only question to be answered is What printer can do the work? EARNEST ELMO CALKINS of CaIkins d' Holden, New York CRAPTSMEN PRESS, I nc. CREATIVE TYPOGRAPHERS