Southeastern Massachusetts University - Scrimshaw Yearbook (North Dartmouth, MA)

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' A' is the. yearbook editor in a large high school located in the heart of a nothern city. B is the layout man for a smaller yearbook in suburbia. C is the yearbook advisor-English teacher-math instructor in a tiny rural school out in the Rockies. Three very different people from three very different schools! Yet, they all share one common thought... the importance they give tothe little word change . In the course of yearbook discussions with advisors. editors and general staff members, whether it's during seminars or journalism classes at schools the importance of reflecting change in the yearbook is the one item that's sure to come up. In fact, it's just about the only topic that you can put your money on . lt seems that most people in the yearbook field feel that a yearbook that's different is what makes the world go around, thata. volume that's anywhere near traditional simply won't make a dent in their potential market. H And, their feelings' are not without foundation in fact. lt's true that Q the world ,has beenchanging at a rapid pace. And, these 'extendjinto they educational field. Schools today are 103 or 15 'years ago. Students, themselves, Teaching methods and materials have have come 'to the forefront, while some longer-are in the spotlight. All you need to see that exciting things are taking like ,they Add to your own experiences all that you hear and read about change in the other media, and there's no denying that it's an important, a significant force. ' But, something's wrong somewhere. For, if change is such an important force, why are the yearbooks that come out with new innovations failing in some cases to be more successful than their staid counterparts?lNhy are some dramatically different volumes garnering even less of the student interest than their less innovative predecessors? For possible answers to these important questions, let's take a closer look at change . As is the case with almost every new yearbook feature, treatment .or emphasis, the trend first -exhibited itself in the advertising world. lAs we've discussed in previous issues this is only natural, since predicting what the world will want is their one and only business.1 And advertising people have been playing up change for several years now. Only recently. however, one advertising agency sent out a most interesting newsletter. lt used the word change as itsibasic subject, and it gave the word a different perspective. For instance, the newsletter pointed out, a common belief in the advertising world- was flying and traveling are frequent occurences. But the truth is that less than 20 per cent of the people in this country boarded an airplane, and not even half the total population spent the night any distance away from home in the year that's passed. Another