South Side High School - Totem Yearbook (Fort Wayne, IN)

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Harris Offset Press I iew ot the ever-increasing interest in and wide application of Offset L thography we are showing one oi our tour offset presses . . . The only LITHOGRAPHY DEPARTMENT in the city ot Fort Wayne Stop . . . before you order just printing. lt's advertising results that you should be buying . . . The Fort Wayne Printing Co. knows how to produce printed advertising that will bring the results you should be getting. A conference with a Fort Wayne Printing Co. representative, before any printing or typography is started, will often save costly changes and delay . . . Now it may be offset that best suits the job . . . Next it may be letterpress. Knowing intimately the advantages of each and realizing the effect desired, the well-equipped printer, from his experience, can select for your job the process it commands. The equipment of the Fort Wayne Printing Company is complete in three printing processes . . . namely Offset, Process, and Letterpress. We suggest your consultation with us before art, paper and other details are definitely settled . . . you to dictate the effect desired and we to get it for you .......... Fort Wayne Printing Company Friendly with every Printing Process

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Engravings in this edition were prepared by LINCOLN ENGRAVERS, INC. Engravers and Designers 925-929 S. Barr Street Fort Wayne, Indiana l v J:-,...- ur-W, .,,,g--.- ::,..-, .,., .. .-1.f--- -.W.h Q.- ..-.,--- ...- ..,..- ...N V f - - .-.,

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3 the Jefferson way E 2 The other day a girl came into our studio to have Q.. her picture taken. She was a pretty little girl, but she cu wanted us to make her look like Greta Garbo in the picture. OD It wasn't that Greta Garbo isn,t good looking. She . E is. But this little girl was not Greto's type, much as she 1-56 would probably have liked to have been, and she was much F prettier as just herself. So we photographed her just as she asked-well, almost as she asked. We took one picture Greta Garbo style and didn't do so bad. Then we persuaded her to try a straight- faced front view that mothers and dads like. And then a beautiful picture of this pretty little girl in an extreme, but lovely, pose. She didn't buy the Greta Garbo photo of herself even though, as I have said, we did a good job of imitating Greta. She ordered fourteen pictures. Two were the straight- faced, front view photographs, and twelve were our crea- tion--a beautiful photograph of the real girl-not cheap flattery but a picture that looked like herself. And she was proud to own it. For we know that everyone needs a little Hattery now and then-and we know when to stop. We can duplicate this feat with you or your friends. We can make you look like Clark Gable or Myrna Loy, but best of all we can make you look like YOU! Cghe Jefferson Studio OFFICIAL PHOTOGRAPHERS, THE TOTEM, 1936 Calhoun and Jefferson, Fort Wayne, Ind. A-3114 We Can Furnish Prints Of Any Portrait In This Book At Any Time!