Simmons College - Microcosm Yearbook (Boston, MA)

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' l SEHUULEANDEHBULTY Q

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thats what a college is made of! sourcefulness. Despite the many demands upon her, Miss Danielson takes a personal and understanding interest in all the girls. They know that she is never too busy for a quiet chat, for a few words of encouragement or advice. On the Brookline campus, Mrs. Cooper welcomes the Freshmen in September and helps lessen the confusion of the first hectic week. She understands Freshmen and is always willing to discuss their problems-men, exams, and such. The Oflice of Public Relations at Simmons was created in 1937 under the guidance of Mr. Wilfrid E. Playfair who still conducts that oflice. Mr. Playfair doubles as professor of journalism and publicity, but his main work is that of directing the public relations work of the school. The aim of public relations is the creation of a favorable picture of the institution in the mind of the public. This is done by publicizing college eventsfeducational and socialw- in the local papers. A matter of importance is sent to the press associ- ations or the New York Timer for national distribution. His assistant, Mrs. Pearl S. Young, takes care of routine matters, such as sending releases to home town papers. When you are elected to an orlice, serve on a dance committee, or win a scholarship, it is the Ofiice of Public Relations that sees that an item appears in your own paper. A central placement ofiice is a new thing at Simmons. It was cre- ated only last year under the direction of Miss Anna Hanson. Heretofore, placement was handled by each school, but under the new system, all positions and openings come to the attention of the central office for filling or filing, as the case may be. Miss Hanson keeps a file of the qualifications of all alumnae who are listed as inactive, or active. Such a centralization of placement has facilitated the handling of girls and jobs-especially now, when there is such a demand for trained women in business. Ruth H. Danielson, Residence lar-lorle L. Shea, Alunlnae Wilfrid E. Playfair, hlrs. Young, Public Relations Anna ll. Hanson, Placement l17l

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