Sacramento City College - Pioneer Yearbook (Sacramento, CA)

Page 12 text:

Another Vocational Choice: World of Merchandising THE OBJECTIVES of the Merchandising Program are to give the student information and skills helpful to successful performance on the job. During the two years of instruction, students are required to work in a retail work situation in order to gain experience not only in the classroom, but also on the job. By working in a store, the student can gain needed expe¬ rience, learn more rapidly, receive pay for his work, and ad¬ vance faster on the job. The Retail Merchant Advisory Committee works closely with the College and the student. This group of executives meets at regular intervals to review the training program, to make suggestions for its improvement, and to assist with the actual instruction. Much of the success of this program is related to the keen interest in students and their training. They place students in jobs, provide scholarships, participate as guest lecturers, and lend merchandise for demonstrations and display. Merchandising and Retailing students at Sacramento City College have excellent opportunities in a rapidly expand¬ ing field. A vital part of the economy in Sacramento, retailing contributes in excess of $1,075,000,000 in sales and services from approximately 5500 retail establishments which employ some 36,000 employees. BUDGET —Buying and Selling is ex¬ plained by Mr. Hitchcock. CLASSROOM EXPERIENCE —Linda Marren and Vicki Bussell prepare a win¬ dow case. DECISION —Mr. Benke discusses the aspects of good window display.

Page 11 text:

r 5 CORRECT FINGERPRINTING- Students practice rolling finger¬ print technique. COMPARISON MICROSCOPE-By compar¬ ing bullets, one can see if they were fired by the same weapon. FIRE-POWER - In¬ structor discusses penetration powers of different caliber bul¬ lets.

Page 13 text:

MR. LONNIE HUTCHINS-Assist¬ ant Buyer from Weinstock’s checks his merchandise. RETAILING offers the young man and woman of the nation the greatest challenge in its history. Merchandising is for students interested in learning to buy or sell or learn some 80 other related merchandising fields. A Merchandising major with special emphasis on courses in the fields will help the student to obtain employ¬ ment almost immediately. Courses in the major schedule include: Merchandising, two semesters; Retailing, Merchandising Analysis, Hard and Soft Lines, two semesters; Retail Credit and Finance, Retail Advertising, Salesmanship, Home Furnishing Mer¬ chandising, Fashion Merchandising, Visual Merchandising, Marketing, Small Business Organization and Management, Job Relations and Supervision. MRS. MILDRED BELL works on color and composition of artificial flowers at Kiels. MARILYN GORMLEY receives on the job experience at Sports Un¬ limited.