Royal Military College of Canada - Review Yearbook (Kingston, Ontario Canada)

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RMC Review Advertising Section ' 334 - 340 PARLIAMENT STREET T O R O N T O Bear Equipment 81 Serviees Ltd. ALIGNMENT, WHEEL BALANCING AND SAFETY SERVICE EQUIPMENT INDUSTRIAL DYNAMIC BALANCING MACHINES G No. 1769 BRIGADIER IAN H. CUMBERLAND, D.S.O., O.B.E., ED. engaged? Your diamond-the lifetime token of your love -should be chosen with care. Let Birks' attentive and skilled jewellers guide you in making that important selection . . . as young Canadian couples have done for four generations. EI Registered Jeweller Q American Gem Society STORES IN PRINCIPAL CANADIAN CITIES

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RMC Reizew Advertising Section the confidence of our customers is our greatest heritage' Eaton's of Canada has grown in size and importance on customer-confi- dence-on the faith the buying public places not only in the selections and values, but in the descriptions found in Eaton Advertisements. One of the first steps in customer-confidence is the realization that what an Eaton ad says about goods and prices can be trusted. lf we should have any doubts concern- ing claims of quality, the merchandise must be tested and the statements ap- proved by our Research Bureau before the descriptions may be -used. More important, perhaps than anything else in establishing customer-confidence in Eaton's advertising is the policy laid down by the founder of the firm- EATON'S OF CANADA

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RMC Review Advertising Section I They may Well be--one day. Of course, they may Want to be doctors. Or lawyers. Or engineers. Whatever they decide, their college education can be assured through one of Sun Life of Canada's Educational policies. Nothing could be more important to their future. Why not call a Sun Life representative today? There's bound to be one in your neighbourhood, for Sun Life branch service and agency representation extend from coast to coast in Canada. SUN LIFE ASSURANCE COMPANY OF CANADA ONE OF THE GREAT LIFE INSURANCE COMPANIES OF THE WORLD