Rowan College - Oak Yearbook (Glassboro, NJ)

Page 26 text:

Subliminal Seduction Wilson Bryan Key, a noted author on subliminal seduction, held a lecture which proved to be enlightening to many students. Subliminal seduction is the manipulative technique used in advertising which lures people to by a particular product. Advertisements for everyday products were used to demonstrate subliminal selling. These techniques included hidden messages such as monstruous faces, snakes and ravens. Key told his audience that the pictures are locked into the unconscious minds causing a targeted impression toward the advertisement. The audience could not believe its eyes as Key pointed out detailed subliminal examples. The question answer period brought complicated points. Key said that answers to a lot of the questions will be printed in his next book. Incidentally, as illustrated, one GSC student attempted to win a SGA position by applying subliminal tactics. Can you spot them as well as we did?

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Al Jarreau Jazz singer, Al Jarreau, captivated his audience with his unique singing style. Jarreau musically relayed his days as a struggling performer using the orchestra in his throat which consisted of his imitations of a flute, a saxaphone and a bass. After a few minutes, the audience was clapping and swaying to his rhythm and blues. He performed many of his hits including Take Five . The audience was dazzled by his humor. His gestures of shooting a basketball and getting up for Monday classes had everyone laughing. When he finished his repertoire the crowd asked for more. In fact they got a ten minute encore and were still clapping and singing when he left the stage. Angela Bofill

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J— 1 1 r I V ■ — March 20th marked the day that Glassboro State College teachers walked out on strike. Picket lines covering 15 college entrances lasted only one day before the American Federation of Teachers and the state reached an agree- ment. The strike, preceding Spring Break, was the shortest in history. The seven percent cost of living increase, academic freedom and choice of textbooks were a few of the issues which appeased the GSC faculty and the teachers of the seven other state colleges. Favorite teachers bundled in heavy winter coats, carrying their ON STRIKE posters, was a sight that GSC students will not forget, even though they wished it had lasted a few more days. 23