Rogers High School - RYB Yearbook (Michigan City, IN)

Page 31 text:

Full of enemy and pep. Babette Rogers tackles a loaded closet with obvious enthusiasm. During I friendly game, Jayne Wyncki and Car- ol Krueger catch Mike Schaper cheating. . ...,,.;-4.W- Joe Gilmth enjoys some light reading on his weekend spare time.

Page 30 text:

you; re uretty smart, huh? pretty cool. don? t you? weekendsi yeah weeke' k 'theres even talk of a foui' day weekend!- Can you believe it? God! Do you realiZe that would leave less that half 'a year- off weekdays? You all hear about the passenger pi- f gem and. the 60-110 bird and ab0ut h whales, orangutans, and 9' filthy little Isnail darters. but do you hear any hue and cry about the great American week? Oh, 'noool- You hypocrites! ' Well, all you savages are being given notice, the L.P.A.W. is out to repopu- late the ranks of the weekdays by for- ever exiling you and your weekends to Sunday. That's right, fiftyatwo out of three hundred sixty-five days! Now that the drinking age is back up where it belongs, dating is next. Yes, dating. Good Lord, you people could at least wait until youire engaged. After that itis going to be football and then McDonaldis and parties. Thatis right, dancing, movies and cruising. You yellow running dogs of weeken- dism arenit going to get away with any more sloth and idleness. The world shall be purged of its sins against the week- day. Remember the words of our a founder, llThe week shall inherit the earth? The League for the Preservation of the American Week The late Jerry Gushrowski' Is brutally murdered by high treble distortion and the RCA Music Service. Carol Kruger Readies for a mean return serve in a one-handed game of pingpong. Rename: Mike Scheper and Jayne. Wyz'ecki share a table for two. amorous glances and food.

Page 32 text:

Students pick a film- then buy tickets - Television and movies What is this, Henshaw? Theatre, art, documentaries, history . . . what do you think were running here, the bloody P.B.C? Weire after the big bucks! Do you know how long live been pro- gramming director for this network? DonTt answer that, 1th been too long. I know you're new here, so Pm going to give you some pointers. The key phrase is rating points. YouTve got to grab the viewer by the eyeballs and drag him in. Remember, hes not as sophisticated as you and I, so you've got to make it simple for him. There are two basic methods of at- tracting his attention. The first consists of guaging the public interest and pla- giarizing. If other networks are doing well with westerns, run westerns. The same goes for doctor shows, police shows,anything you care to mention. The second is the traditional iTPlay on the viewers naturally base instincts, method of operation. Sex and violence sell big, Although violence is on the down-swing, sex is bigger than ever. When you think about it, thereTs a lot more to work with in the sex field: thereis the sex comedy, the sex drama, the violent scenes, all at your disposal. Remember, son, we're in the enter- tainment business, not the enlighten- ment business, not the the enrichment business, but the entertainment busi- ness. So go out there and sell that deter- gent!