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Page 33 text:
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GARC: Innovations for the Graphic Arts. Just beyond the transparent divider inside the foyer of the Gannet Build- ing is a wide concrete pit somewhat resembling an ancient amphitheater. It's deep but welt-lit, dean, and a balcony runs along three sides. Often a large audience gathers to watch, not Sophocles or Shake- speare or Brecht, but the quiet drama of modern industrial research. The center of attraction at the Graphic Arts Research Center, is the new four-unit Goss web-offset press recently installed in the pit. The huge experimental machine is quickly becoming the popular symbol of GARC. It, like all the major test equipment, was donated by the manufacturer to the Center and it reflects the latest advances in the art. The rising tide of innovation in graphic arts provided the impetus for GARC's creation as a non-profit research unit in the College of Graphic Arts and Photography in 1950. The Center still conducts a wide range of basic and applied technical research, but it is expand- ing its facilities in Training, Informa- tio and Publications services. Currently, the most critical de- mand in the graphic arts industry is for people trained to use the auto- mated printing equipment which is revolutionizing the whole field. Be- cause of its alliance with RIT, the Center assists in some classroom instruction in the School of Printing, and conducts its own training seminars. These seminars are designed to give industrial management per- sonnel basic knowledge of certain fields like web-offset printing and computerized composition systems. The Center is well known through- out the graphic arts industry for its Information Service. This section of GARC specializes in coordinating the contents of the multitude of technical literature received by GARC into bibliographies, reports and indexes. The Information Service has de- veloped a magazine article search method in which every article is as- signed a specific keyword, which is stored in the computer's memory bank. When a specialized bibliogra- phy is being assembled, the com- puter sifts its memory for the key- word-tagged articles and types out a list of likely sources. The Service also maintains a library and a staff of technical librarians to help regulate the flow of information in and out. 35
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Page 34 text:
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Much of the Center's research data is distributed in its publications which circulate throughout the world. Besides Graphic Arts Progress (detailed on next page), the Center has published a series of pamphlets and reports called GARC Publica- tions and has plans to greatly ex- pand the Publication Section . That's GARC. It's more than just a group of experienced professional researchers and their equipment. Their inquiry into graphic arts com- munication has brought them a top- rated reputation. As long as there is a need and appreciation of printed matter, the Graphic Arts Research Center will be exploring the possi- bilities of the medium. 56
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