Rochester Institute of Technology - Techmila / Ramikin Yearbook (Rochester, NY)

Page 32 text:

RETAILING Miss Edwina B. Hogadone Ours is not to reason why. Why icc hate to do or die; We re victims of the expression trite, The customer is always right ’. And she is! Every other month we venture from the protecting walls of our classrooms to face her, armed only with textbook theories in- terspersed with good intentions. Out in the held and on our own we End out how these the- ories can best be applied. Of course we don’t start out as president of the store but our alumni prove that you can reach the top for they hold key positions in important stores throughout the country. We apply the practice makes perfect theory and do everything from stock work and selling to assisting buyers and executives. Back in school we settle down to studying costume art, interior decoration and retail dis- tribution. Through the medium of color, design and manipulation of fabrics, we learn the art of creating for every woman a fashion figure. And we are ideal guinea pigs since none of us is a perfect 56, In interior decoration we go on to create more illusions, this time in connection with rooms. Here is where we reclaim the stilted family parlor from cobwebs and dress it up to meet the modern pace. At the completion of our three years we find that we have covered all aspects of retailing; merchandise, personnel, advertising, interior decoration and costume art. 24

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Mr. C, B. Neblette, counselor, graduated from Illinois College. He is the author of ''Photography, Principles and Practice , and is a charter member of the Photographic Society of America, as well as a Fellow of the Royal Photo- graphic Society of Great Britain, Frederick W. Brehm taught at die University of Rochester and Cornell University before coining to the Institute. He has also been the superintendent of Production and Design and Director of Industrial Relations at Eastman Kodak Co. Howard C Colton was granted a B. S. degree at Harvard in 1933. After working in color photography studios in New York City' for a few years, he joined the faculty of the Institute in 1939. He has done consultation work in New' York City during the past two summers. Wallace E, Dobbs, B. S., is a graduate of Ohio State University, He was owner and manager of a portrait and commercial studio, and director of the division of photography of the Buick Motor Co. He is now Managing Secretary and Treasurer of the Photographer's Association of America. Charles A. Savage attended the Institute and the Winona School of Pho- tography. He was owner and operator of the Savage Photo Studio before joining the faculty at the Institute. Silas M. Thronson received his M. A. from the Massachusetts Institute of Technology. He was in charge of the photographic operation and laboratory at the University of Florida, and did research at the University of Wisconsin. Martha B. Wiehn served an apprentice with Hal Sefton and was con- nected with Bausch and Lomb, and Taylor Instrument Co. before coming to the Institute. She is now proprietor of HeinridvTarnara Studio in this city. 23

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As counselor of the Retailing Department, Miss Edwin a B, Hogai one, M. A., studied retailing at the University of Pittsburg. Upon graduation, she became affiliated with Kaufman's of that city. After a term of service there, she joined the retailing faculty of the Institute. Remaining here until 1934, she then accepted the position of training director of the Schuster Stores of Milwaukee. However, two years later she returned to the Institute as counselor of the depart- ment. More recently, in addition to her duties here, she has been acting in an advisory capacity for retailing courses at Stevens College, and is a member of the personnel division of the National Retailers Dry Goods Association. Donald K. Beckley, M. S., has studied at both Columbia University and New York University. Before joining the retailing faculty in 1937, lie received experience in several metropolitan stores including B, Altman Co. and Abraham Strauss. Since coming to the Institute, he has had additional experience at Vm. Hengerer Co. of Buffalo and Sibley. Lindsay Curr Co. of Rochester. Dorothea M. Fritz, B. S., is a graduate of the University of Minnesota and more recently of the Mac Do we II School of New York City. She has been associated w ith the Institute since 1933, and has had experience in several stores the latest of these being Sibley, Lindsay Curr Co. Horace W. Koch, M. S., received his degrees from Morningside College and New York University. He became associated with the Institute in 1934. Previously he had spent several years in department stores in the midwest, the S. S. Krcsge Co., and the B. Altman Co. of New' York City Since coming to the Institute, he has several times renewed his experience at Sibley, Lindsay Curr Co. and E. W. Edwards Son of this city. He is also coordinator for student employment. Bernice Mohlenhoef, M. A., was graduated from Iowa State Teachers College and extended her studies at Iowa State and Columbia University. Be- fore coming to the Institute, she received training at Stern Brothers of New York City. She has been teaching here since 1937, and has been associated with Wm. Hengerer Co. of Buffalo and more recently with Sibley, Lindsay Curr Co. Jean M, Stampe graduated from the School of Applied Art at the Institute and the New York School of Fine and Applied Art. After further study with Grace Cornell of The Metropolitan Museum, she did free-lance design work and was on the staff of Cutler Publications before coming to the Institute. 25