Rochester Institute of Technology - Techmila / Ramikin Yearbook (Rochester, NY)

Page 31 text:

Mr. C, B. Neblette, counselor, graduated from Illinois College. He is the author of ''Photography, Principles and Practice , and is a charter member of the Photographic Society of America, as well as a Fellow of the Royal Photo- graphic Society of Great Britain, Frederick W. Brehm taught at die University of Rochester and Cornell University before coining to the Institute. He has also been the superintendent of Production and Design and Director of Industrial Relations at Eastman Kodak Co. Howard C Colton was granted a B. S. degree at Harvard in 1933. After working in color photography studios in New York City' for a few years, he joined the faculty of the Institute in 1939. He has done consultation work in New' York City during the past two summers. Wallace E, Dobbs, B. S., is a graduate of Ohio State University, He was owner and manager of a portrait and commercial studio, and director of the division of photography of the Buick Motor Co. He is now Managing Secretary and Treasurer of the Photographer's Association of America. Charles A. Savage attended the Institute and the Winona School of Pho- tography. He was owner and operator of the Savage Photo Studio before joining the faculty at the Institute. Silas M. Thronson received his M. A. from the Massachusetts Institute of Technology. He was in charge of the photographic operation and laboratory at the University of Florida, and did research at the University of Wisconsin. Martha B. Wiehn served an apprentice with Hal Sefton and was con- nected with Bausch and Lomb, and Taylor Instrument Co. before coming to the Institute. She is now proprietor of HeinridvTarnara Studio in this city. 23

Page 30 text:

PHOTOGRAPHIC TECHNOLOGY Mr. C B Nt BLiim- See your seif as others see you Is not what we pro jess, We d rather make you beautiful With photo-tech finesse. But what a struggle! Oh, don’t go away— we didn't mean to insinuate that mother nature didn't pul! all the strings she could for you. You see the camera makes the most of diose lit- tle things of which the human eye just isn't conscious so our lament is to the camera—not to you. Pinhole cameras are the highlight of our freshmen year. Although these uncanny card- board contraptions are the joke of the class at first, we find out ironically enough as we ad- vance to using better cameras, that some of our best shots were taken with a pinhole. Most of our junior year is spent beating a path in and out of little white blocks wondering where our next shot is coming from, good com- position and perspective being our aim in life. We’re seniors and the practice house is ours. Its studios and laboratories are fully equipped for all types of photography. Ma- trices don’t register, camera club dues must be paid, and four pictures seem too much for the salon. In general life is plenty nerve-wracking. Patience is a thing to be rationed, And we be- gin to hope that the old boys were right when they quote, Perseverance generates success”. 22

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RETAILING Miss Edwina B. Hogadone Ours is not to reason why. Why icc hate to do or die; We re victims of the expression trite, The customer is always right ’. And she is! Every other month we venture from the protecting walls of our classrooms to face her, armed only with textbook theories in- terspersed with good intentions. Out in the held and on our own we End out how these the- ories can best be applied. Of course we don’t start out as president of the store but our alumni prove that you can reach the top for they hold key positions in important stores throughout the country. We apply the practice makes perfect theory and do everything from stock work and selling to assisting buyers and executives. Back in school we settle down to studying costume art, interior decoration and retail dis- tribution. Through the medium of color, design and manipulation of fabrics, we learn the art of creating for every woman a fashion figure. And we are ideal guinea pigs since none of us is a perfect 56, In interior decoration we go on to create more illusions, this time in connection with rooms. Here is where we reclaim the stilted family parlor from cobwebs and dress it up to meet the modern pace. At the completion of our three years we find that we have covered all aspects of retailing; merchandise, personnel, advertising, interior decoration and costume art. 24