Ripon College - Crimson Yearbook (Ripon, WI)

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News Service Lueck The Ripon College News Bureau was organized by Theodore Bra me Id '26, and Rein hold Gehncr 30 for the purpose of making the citizens of Wis- consin and the middle-west Ripon Conscious ' It endeavors to keep the entire state of Wisconsin informed as to what is going on at Ripon College: to make prospective students interest- ed in Ripon College: and to cooperate with state newspapers in the role of a clearing house for college informaton. All questions of policy are decided by an informal committee composed of President Evans representing the trus- tees. Carl 11. Doehling representing the faculty, and myself representing the news bureaus ' stated Clemens E. Lueck when questioned concerning the officials of the bureau. Margaret So- berg. Pi Delta Omega, holds the posi- tion of assistant to Mr. Lueck, acting as a reporter of all news events on the campus. 'Pile bureau is supported by a fund voted for that purpose by the trustees. Miss Soberg in her contact with both the student body activities and with the news bureau has been able to ob tain and send to the leading newspa- pers throughout the state stories of lo cal interest. Respective Wisconsin papers are informed when a boy or girl from their towns are outstanding in some field or are selected to an office. Elections and achievements of major importance are sent to the metropoli- tan papers of Milwaukee and Chicago as well as the smaller publications in the state. Because of their great ad- vertising value, pictures of the Prom King and Queen, cadet officers, and other individuals who are particularly outstanding in their field are sent to the Milwaukee and Chicago papers. The news bureau also follows facul- ty members and the debate and orato- rical contestants in their trips in Wis- consin. On the coming of a speaker from the college to a town, the local paper is furnished with his picture and a short resume of his life and achieve- ments. This preparation for the speech to follow has done much to advertise Ripon College. In addition to these various services the bureau maintains a large athletic- program. At least once a week one general story is sent to 80 state papers. This story contains a summary of the previous game and a forecast for the following Saturday. Three or four times a week a larger story is sent to Milwaukee and Chicago. Associated Press, and United News Service. At each game an effort is made to bring a reporter from a large paper to report the game. These reporters are assist- ed by Mr. Lueck who. in the absence of a reporter, writes up the game not only for Chicago and Milwaukee pa- pers. but for the Associated Press and the LInited News Service. One of the most important functions of the Ripon College News Bureau is to serve as a clearing house for infor- mation. Editors do not take just any article, so different styles of writing must be used in the articles sent to the various papers. A constant service is furnished to editors seeking informa- tion concerning activities of the stu- dents from their towns who are at col- lege. Much information is sent to the society editor of the Milwaukee Journal pertaining to social activities of the Milwaukee and suburban students.

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FERA and Student Jobs The FERA is designed for students who. without its help, would be unable to continue their education, and con- sists of allotted sums paying up to $20 a month for each individual, the max- imum amount to be earned being $150 a year. This plan is supervised by federal men in each state. The sum al- lotted to each college amounts to 5% of the student enrollment. Thus for Ripon it allows for the employment of about 36 people. The fund is adminis- tered in each institution by its presi- dent. and only those in actual need are considered for em- ployment, an investi- gation being made into the financail sta- tus of the applicant. The institution itself does not receive any specific benefit from this fund and no reg- ular employee can be displaced by an FERA worker. The type of work is termed as that which is ‘socially desirable. The fol lowing are some of the projects included under the FERA: Histories of insti- tioiis. Biographies of fac- ulty members. Social center research. Laboratory research. Tutoring Indexing and filing. Stenography. Recreation. Adult education. Social service. Tree surgery. Community planning, etc. Theoretically, it is fine, and in most The ranutil labor siilt of FF.R.l cases it has worked out admirably. One weakness, however, in the case of some of the incoming freshmen, is that they have not had enough experience and do not know how to work under their own initiative. I Ienee they must be carefully guided and their work over seen. The following is a statement from Coach Carl H. Doehling who is in charge of the FERA in Ripon College. “The plan at Ripon worked out satis- factorily, although the same diffcultics have presented themselves Here as in national PWA and CWA work, in w h i c h workers themselves did not feel it necessary to extend their greatest effort. In general, however, there has been a very consci- entious effort made by the majority. Without its help. I question whether at least fifty students could have attended Ripon this year, and I hope the plan will be continued.” One of the most important features of the work is that be- ing done in Lane Li- brary. Linder the di- rection of Miss Jose- phine Hargrave, librarian, issues of the College Days arc being indexed for reference work. Indexing and filing, and the mending of books, plus other duties in the library, has given work to numerous students. Many students are thus benefiting by the practical experience gained in the various departments, along with the financial aid that is derived. —15—

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Ripon Recruiting Student recruiting can be discussed under the following heads: ( 1) adver- tising: (2) field work: (3) competitive examinations: (4) American Legion scholarships: (5) friendship days: (6) student help. The entire problem has changed very much in the last six years. Up to 1929 or 30. the problem was comparatively simple. Every es- tablished college and university had its more or less definite clientele, based on its geographical position, its reputation as a seat of learning, as a cultural cen- ter. as a great athletic institution, or in other ways. Students applied for ad- mission. and in many cases had to ap- ply a long time before the opening of the school year. Many times, such students were refused because their ac- ademic standing in high school was not sufficiently high, and with the general prosperity up to 1929. many schools showed a steady gain in enrollment. An important fact in the development of colleges and universities during this boom period was the building program which in many cases was necessary to take care of increased numbers. After 1929. the picture changed very rapidly, and in a very startling manner In hundreds of homes parents c ould no longer afford to pay the expenses of a college education, no matter how much they desired it for their children. As a consequence of these and other facts, college enrollments began to drop, and those colleges which had carried on an expensive program of expansion were very much embarrassed. This situation had a very serious ef- fect on all the small liberal arts col- leges. The colleges now were faced with the problem of organizing a high- powered sales force, and selling to high school graduates the idea that a par- ticular college was the one to attend. The principal difficulty encountered lies in the fact that the high school student 'o rahonaiisituj, please. 'ow, why weren't you at { Ice dub rehearsal now can leisurely listen to the different college representatives, finally deciding on the college that most appeals to him. 1. Advertising. Every college real- izes that very much depends upon the variety, the novelty, the fresh appeal of its view books, catalogs, and bulle- tins of all kinds. Many colleges are hiring professional advertising men and professional photographers to super- vise this department of their work. The issue of the bulletins should be planned carefully for a year in advance, so that there would he more continuity and a logical follow-up in the different issues. Skipper Chamberlain