Rider University - Shadow Yearbook (Lawrenceville, NJ)

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with Religion present it in any manner it chose. Rider chose to present its paper in terms of a script with a film to ac- company it. This was not as easy as it may sound. The actual work on this project began last year when some market- ing students made a pilot film. From there, it has been work, work, work! Members of the team had to attend two religious serv- ices each Sunday, whether or not the services were of their faith. By doing so, the students hoped to get a bet- ter understanding of religion as a whole. As one man on the team put it, We want to show why it is declining and hopefully offer some solutions for its future. The seven members of the team-John Feldmann, Joe Walters, Mick Cassidy, George Peralta, Sam DeA- ngelis, Mike Tobia, and Ron Kennedy-presented a rough copy of their script to Mr. Eugene Kelley, their advisor, at the beginning of December. After one of his usual comments, What is all this twaddle? things be- gan to move along at a rapid pace. Actual filming began the middle of January, with some students at work seven days a week. After filming had been completed, the film had to be edited and a taped narration added to accompany the scenes. Seeing the finished product, one student commented, It was really worth all the time and energy we put into it. And he was right. For the movie, entitled, Thoughts on the Marketing of Contemporary Christianity, causes a person, regardless of age, to really stop and think. The last six minutes of film have no narration what- soever, which tends to make the viewer add what narra- tion he thinks should fit. By so doing, the viewer be- comes a part of the film in his own small way. And aren't we all somehow a part of religion, even if only in a small way? SQ F. .3-anime '---. -hh t -'mush :UV A 57

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Kelly's Heroes Mix Autos by Kathy Santy When you hear the word Pinto, what comes to mind first? A horse? A car? Hopefully it's the latter or Ford advertising is failing somewhat. The Marketing Research students of John D. Allison and Eugene A. Kelley prepared A Market Research Study of the Collegiate Market for the Ford Pinto to find out just how the new Ford Pinto affects the college students here at Rider. The research students-conducting the study during the 1970 fall semester-intended to examine the sub- compact automobile market, with specific concentration on the collegiate market. The study centered around several significant ele- ments. According to the report, Among them were consumer knowledge of the Pinto and its competitors, sources of this knowledge, consumer interest in specific sub-compact features with concentration on the Pinto, and the product image which Ford has produced. ln all, three separate studies were made. The first study dealt with a random probability sample of 380 students drawn from the 3,737 full-time Rider students, utilitzing personal interviewing as the mea- surement technique. ln the second study, 38 students were chosen from the original sample on a probability basis to form a se- quential sample and were asked to drive the Pinto and respond to a second questionaire. The third study consisted of a series of tests in which four of the research students went to Ford dealerships in the Trenton market area posing as prospective Pinto purchasers in an attempt to determine sales force atti- tudes toward the collegiate market. At least two stu- dents covered each dealership. The researchers found many interesting conclusions from their surveys. The research indicated that 93? of those interviewed had heard of the Pinto. The majority had learned of it through television, followed by maga- zine advertisements, and word of mouth. Eighty-one per cent interviewed correctly identified it 'A A, 1 l ,Nw - f-' t ..e'z.f3j , - -' -. .- ,j,2-ffm . ,- . ry 11,-fi? 'a-. , . . ?1:alf?5'5f-1 . . ' ' I 'V , ,. I: :ri bf -L.-2-jfs' A ELL' X Ford as the Pinto manufacturer. As for actually seeing the Pinto, 737, said they had seen it onthe road, followed by a Ford dealership, on campus, and in ads. The Volkswagon, Vega, Gremlin and Maverick, in that order, were given by the students interviewed as what they felt were Pinto's biggest competitors. According to the final report, Most of the students felt the low price of the Pinto was its most important feature, and would also influence them most if they were buying a Pinto. And what is more important to a college student than his money? Not too much. SQ J. -- What does the word religion mean to you? One meaning, which very few people would think of, is that religion is a product. How is this product sold? By the ministers, priests, rabbis, and other church clergymen, who stand in front of their congregations during each service and give their sermons, or sales-pitches. Rider's Michigan State Marketing Team, which took second place out of 45 starters last year, took this ap- proach to religion for their 1971 competitional project. Each team from the various colleges had to take a cor- poration dealing with general social problems in the decade of the '70's for their project. Unlike previous years, this year's competition deals with qualitative, not quantitative, aspects of marketing. Each school in the competition had to submit a pa- per, no more than thirty pages in length, and could

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An interview with Jerry Wall and Debbie Fangikas Ask a Greek about pledging and he will probably come up with a story of horror equal only to the story of the Christians being thrown to the lions. That is the way it used to be. Jerry Wall, lnterfraternity Council presi- dent and Debbie Fangikas, Panhellenic Council presi- dent, see that tradition being broken down. That was the image that frats had in the late fifties and to some degree in the sixties. It is sort of out of date now and the Greek organizations at Fiider have done something to improve the situation. For instance, we have virtually eliminated the physi- cal hazing that used to be so much a part of the frater- nity life. Also, we have broken the image that a frater- nity is an ultra-exclusive club for the elite on campus. We want only to be sure that those who enter the house will contribute something to its growth Jerry pointed out. Greek Uprising Debbie tended to agree. We in the sororities feel that a lot of worthwhile people were turned off by the physical aspects of the pledging. We want it open to as many people as possible. Even academically the sororities and fraternities have reached out to get people. They have recently lowered the grade point average that one needs to pledge. Be- fore it was a 2.00 but now it is 1.75 for the sisters and about the same for the fraternities, although they didn't set an exact figure. According to Jerry, there were many and varied reasons for the move. We felt that many good potential pledges only had averages of 1.8 or 1.9. With pledging becoming less physical and time-consuming, they can participate with lower average and still have time to study. Another justification for the move was expressed by H 1' 4, I ' F f n I ' I . 1, A H ffl 511.14 1.31, 1 ir' ' - ? anti ' 41d'11',,.1AAd 1 i P1191--.. if 58