Rider University - Shadow Yearbook (Lawrenceville, NJ)

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.E as l . l.,-NA, I, ' I3 - . J A l J. ,- ...P- ' -f ' - - . J ..- 3 ,, , -- .,f- ..,a. 1. H. a ,-.- -f ..- Y ' J ' ' police in the London riots of August, 1969, Miss Devlin was sentenced to six months in prison. This speech by Miss Devlin and a proposed panel dis- cussion with Black commentators should make for an- other successful semester of CUB speakers. :if :lr 3 After years of presenting movies in unoccupied class- rooms and the converted barn fthe old Uniony, Rider fi- nally has the proper facilities. And that facility is the spacious 400-seat theatre opposite the receptionist's desk. 54 As usual, the CUB presented a series of first-run films. Highlighting the year's program were West Side Story, The Fixer, The Odd Couple Bonnie and Clyde and Alice's Restaurant. Being shown any- where from two to four times, these afforded the movie- goer the chance to see the movies he might have missed the first time around or to see an old favorite. On Halloween, the annual Triple Horror Special was shown to an audience which could have filled the gym- nasium. At most all of the films, every seat was occu- pied and much of the floor space, too. What caused this great demand? lt's hard to pinpoint any one factor, but certainly the comfortable theatre Cespecially in comparison to S-1025 played a big role- as did the fine selection of movies by the effervescent Peggy Hayes. if 93 :lf Coffeehouses are not completely new at the College. They had been conducted in the past with limited suc- cess. Before the Bijou, that is. The Bijou, the new home for all coffeehouses, is like . . . well to quote one visitor, Like, Wow! Try as one might it is really most difficult to not speak in cliches or excessive superlatives of this particular fa- cility. For it is, along with the rest of the Center, simply unbelievable. Also unbelievable were the coffeehouses conducted therein. Jim Collier started things rolling in late September and he was followed in October by that oldies but goodies man himself, John Adelson fpresenting the same fine show that he had for the freshmen all sum- merj. Morganmasondowns came around in November, and then there were no coffeehouses until ISP. It was well worth the wait, however, as January saw the presentation of the The Fantasticks. Directed by Carlo Altomare, the production was simply-for want of a better term-fantastic, as can be seen on the opposite page.

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Kelly's Heroes Mix Autos by Kathy Santy When you hear the word Pinto, what comes to mind first? A horse? A car? Hopefully it's the latter or Ford advertising is failing somewhat. The Marketing Research students of John D. Allison and Eugene A. Kelley prepared A Market Research Study of the Collegiate Market for the Ford Pinto to find out just how the new Ford Pinto affects the college students here at Rider. The research students-conducting the study during the 1970 fall semester-intended to examine the sub- compact automobile market, with specific concentration on the collegiate market. The study centered around several significant ele- ments. According to the report, Among them were consumer knowledge of the Pinto and its competitors, sources of this knowledge, consumer interest in specific sub-compact features with concentration on the Pinto, and the product image which Ford has produced. ln all, three separate studies were made. The first study dealt with a random probability sample of 380 students drawn from the 3,737 full-time Rider students, utilitzing personal interviewing as the mea- surement technique. ln the second study, 38 students were chosen from the original sample on a probability basis to form a se- quential sample and were asked to drive the Pinto and respond to a second questionaire. The third study consisted of a series of tests in which four of the research students went to Ford dealerships in the Trenton market area posing as prospective Pinto purchasers in an attempt to determine sales force atti- tudes toward the collegiate market. At least two stu- dents covered each dealership. The researchers found many interesting conclusions from their surveys. The research indicated that 93? of those interviewed had heard of the Pinto. The majority had learned of it through television, followed by maga- zine advertisements, and word of mouth. Eighty-one per cent interviewed correctly identified it 'A A, 1 l ,Nw - f-' t ..e'z.f3j , - -' -. .- ,j,2-ffm . ,- . ry 11,-fi? 'a-. , . . ?1:alf?5'5f-1 . . ' ' I 'V , ,. I: :ri bf -L.-2-jfs' A ELL' X Ford as the Pinto manufacturer. As for actually seeing the Pinto, 737, said they had seen it onthe road, followed by a Ford dealership, on campus, and in ads. The Volkswagon, Vega, Gremlin and Maverick, in that order, were given by the students interviewed as what they felt were Pinto's biggest competitors. According to the final report, Most of the students felt the low price of the Pinto was its most important feature, and would also influence them most if they were buying a Pinto. And what is more important to a college student than his money? Not too much. SQ J. -- What does the word religion mean to you? One meaning, which very few people would think of, is that religion is a product. How is this product sold? By the ministers, priests, rabbis, and other church clergymen, who stand in front of their congregations during each service and give their sermons, or sales-pitches. Rider's Michigan State Marketing Team, which took second place out of 45 starters last year, took this ap- proach to religion for their 1971 competitional project. Each team from the various colleges had to take a cor- poration dealing with general social problems in the decade of the '70's for their project. Unlike previous years, this year's competition deals with qualitative, not quantitative, aspects of marketing. Each school in the competition had to submit a pa- per, no more than thirty pages in length, and could