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Page 22 text:
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HE advertising designer is basically a salesman; graphically he must convince ) Beets of the desirability of one product over another. For three years the student of this department is guided through courses dealing with production problems, graphic arts processes, drawing, and typography with the ultimate goal of attaining the necessary skill and point-of-view to-sell. Those who have the stamina to complete this intensive training successfully emerge as competent indi- viduals, capable of entering professional practice and of handling the challenges of the field. It is hoped that some of these 1950 graduates “will be among the top advertising designers of 1970.” Melvin V. Chever
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Page 21 text:
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Ww. a need for beauty in everyday living the student of Industrial Design is prepared to interpret the functions of useful things in terms of visual appeal. The achievement of this end for himself and for the public necessitates not only talent, but technique. Nothing can create this talent, but through constructive teaching the student is able to circumvent many avoidable errors. With a definite concern for the consumer market, the student here is made conscious of three- dimensional form both in its practical and aesthetic aspects. It is here that he first combines theory and practice; as a designer he will become the liason between engineer and consumer. Robert E. Redmann | ee
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Page 23 text:
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James D. Herbert | HE world of fashion is an ever changing one, and it is the duty of the advertiser in this field to pre- sent attractively each new mode to the public. To capture the vitality of a live model and transfer it to paper and paint with all the smartness of a Paris creation — to show truthfully a cos- tume and yet surround it with a cer- tain amount of glamor—all this the fashion illustrator must learn to do effectively. Courses in drawing, figure construction, and advertising aid the student to acquire a keen sense of de- sign, perception, and style, which, plus skill in execution are necessary for success in this highly competitive field.
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