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Page 28 text:
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PRODUCT DEVELOPMENT
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Page 27 text:
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Designers in four dimensions. You are an architect, engineer, surveyor, gardener, expert on insects and diseases, psycholo- gist and artist. You make inter- esting marks on vellum, create a model in cardboard, imagine how that group will look in ten years, and hope that the hus- band of your client likes the same color roses as his wife, who insists on a bush “like that one Grandmother had in Balti- more.” You spend your after- noons walking in the country, visiting small homes and estates, having tea with rose experts, and come home with armloads of chrysanthemums . .. and you call this work?
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Page 29 text:
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OR. i} aS Products stylers for the greatest efficiency in form and function. Your life as an aspiring Industrial Designer is a process of constant inquiry: field trips to manufacturing plants, interviews with store clerks regarding the merits of products on the market, exchanging with each other your own plaster models of products to get reaction to their “feel”, ad infinitum. Then you rush to your board to turn out a rendering the night before it is due, only to discover that this phase of the problem keeps you occupied until the wee hours. Even on a weekend, you find this awareness remains with you, and you keep your nose in the air for new ideas. You also find yourself using your mind, hands and senses to criti- cally appraise, in off moments, all manner of objects within range. In short, you eat and sleep industrial design.
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