Racine High School - Kipikawi Yearbook (Racine, WI)

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ikipikatni Qhbertising No one man can think of everything. The diamond mine of advertising is found in the interchange of ideas among trained minds. Western Advertising Agency RACINE S06 BAKER BLOCK ' TELEPHONE 974 67 Years of Advertising Experience In the consideration of each marketing plan this organization gives it the benefit of adver- tising experience beyond that of any individual. Two members of our firm have been actively engaged in advertising Work for 18 years. Others have been creating and using advertising from 2 to 16 years. When a merchandising problem is presented to us it receives the seasoned judgment 67 years of advertising experience. This experience is available for increasing the sale of your products. Ten minutes from your office 6

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?Kipikatni Qhhertising BUY OR RECOMMEND A PACKARD OR NASH CAR J. A. JACOBSON AUTO CO PHONES 4350 - 7400 408 R Nelson 81 CO., GENERAL CONTRACTORS AND REPAIRING DONE BY EXPERT M ESTIMATES FURNISHED PHONE 233 B Inc. BUILDERS ECHANICS RA W Mehder Dry G00 ds Co 1408 - 1410 WASHINGTON AVENUE The Home of Goo Merchandise d

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?KipikahJi Qhhertising QiBage Zllitnu-jfnrtp-C!Eigbt It was the rush hour in the big public library. People bustled here and there, bringingjback books and getting new ones. The librarians at the big charging desk worked frantically to stem the rush of book getters. Following his turn at the desk, a bullet-headed Austrian about fifty years old, put in a request for a book called, Hendryx,s Land and Seaf' The junior assistant at the desk went to the place where the book should have been but found it missing. This seemed a strange thing to him, for the book was an old one, and had not circulated for years. He reported this to the Austrian, who in an excited manner demanded that the book be procured. His very earnest- ness of desire prompted the assistant to look through all the circulation files to see whether the book had been drawn or not. He found that the book had not been drawn and that it should be in its place on the shelves. Returning to the Austrian, the assist- ant told him that the book must have been misplaced or stolen. A look akin to fear passed over the Austrian's face, and, jamming on his hat, he hurriedly left the building. BF FF ik Plf Pls One morning, just after the library had opened for business, while the assist- ant was performing his usual duty of reading the shelves, he came upon a sec- tion of shelving in which all the books lay in a discarded heap, some on the fioor, others piled one on the other. He gazed in wonder, for the night before he had straightened and arranged this section of shelving. Suddenly, as he noticed the numbering on the backs of the books, a flash of intuition presented an explanation. The Austrian! It was in this section his book should have been! Could he have returned, broken his way into the library and hunted for his book! Absurd! W'hat interest in a mere book could have com- pelled the Austrian to break into the library, a serious criminal offence? ' Giving up the solution, the assistant straightened the shelves and for the time being forgot the incident. A few weeks later, under the same circumstances, he found a still larger sec- RACINE OPTICAL C0 SC A EYE fr ns i . Bright Students with poor eyesight are often called dull pupils at school. Defective sight is a serious handicap in the struggle for an education. The condition of your eyes today, has a direct bearing upon your future vision and success. This, being an age of conservation, waste is abhorred. Your greatest resource is good, keen and corn- fortable eyesight. Are you conserving it? , N . ! !l f 'Xi ll , f l i iff liiljfi i ..,... - ., W ', I Should a thorough, scientific exam- ination reveal the need of glasses, we are competent to supply reliable Eye- glass Service. RACINE OPTICAL C9 OPTQMETRISTS Ann MFG OPTICIANS 513 SIXTH STREET PHONE 5534