Pratt Institute - Prattonia Yearbook (Brooklyn, NY)

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My { letinitive advice speech | qave at the mencement. Among other thinas, | believe that you have to be true to your own tfaient to develop it, TO pusl ttords limits. You hove to be ieve in yourself and the work you lo if YOu re Tale nted. vot on make t, Every job is an icon, the most im portant job in the world. Put in the hy urs; YOU have to be competitive f } rent f na enere pedaet } } be. J f ‘ y eg ene yy You nove tot jt every Igy. ‘50 your Own way; Gon ft tak iny shit. Produce the best yo Ind remember that this drive hast ntinue every second of vour life Make manly or womar 1 f i q wardly ne the stre tif cr t ¢ forw ra Pratt w 1 Q0dsend to me ' George Lois Creative Director weorde LOIS receive aan hy nor Wy Doctor of Fine Art: dearee from Pratt in 1982. He attended Pratt in 1949-50 and lett to take o job with the great ae Siqner Rel ag SO his After SeIVING ine army in Korea he worked for William Golden at CBS-TV and then Bernbach in the late fifties and, in 1960, started PKL, his own firm. He: irrently Choimmar t the Ry ard and reative Director ot | f if ersnor! io Pp ma ron, a New York aavertisina , ‘ j gency. in 7 2 he arted the Art Uirectors’ Hall of Fame. to which he } elf was elected o tew vears lot J Wy changed my life. The Foundation year was okay, Dut in the second year | met a really areat teacher Herschel Levit. Oh my mind, He made wow! He blew me really under stand, mainly by loosenina my sh. Pratt « lid everythir gq tor me i hanaed my lite tor the pest, ona j ' pointed the airection lor my whole lite. (On the first day of school, | saw this fantastic woman, sidled up to her, and had a buddy take a pict ot us. She Smy Wi years, and | have « halt hour alter meeting her.) Every was important to me because | brought the chance tor something t happen, tor something to atlect my whole lite omethina to put me i the riqht direction. Shit, mi lite wondertul: h Wve tun with i Be te rit he on he de of the mae Pratt gave me lite

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