Pratt Institute - Prattonia Yearbook (Brooklyn, NY)

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Seon ane oe eee eee eee eee eee eee eee eee ee ee Oe OO Noah Brauner, Jay Chalson, Ray Shenusay, Gerry Katzban, Glenn Askin, Kurt D. Stein- berg, Michael McMahon, Carl Czarnomski, Alan Speigel, Anne Ho, June Lee, Gerard Hopkins, Christopher Miceli, Kaave Hansen, Lacides Marquez, Christopher Cavello, Billy Costa, Juan Ugarte, Godwin Mensah, John Schaffeld, Richard Watzulik, Daryl Whitney. In a world of escalating mass production, the Industrial De- signers’ role is to make sure that the human element is not forgot- ten. He tries to improve the interaction of people with the things around them by designing in a way that is sympathetic to physical and aesthetic needs. Trained to make decisions con- cerning forms, colors, and materials that are appropriate to structure and function. Beware the Industrial Designer at a poor performance, he’s the one with the hand-gripped tomato. The Pratt Industrial Design program focuses on developing an intuitive sense of aesthetics and basic visual skills. Design sense is further developed as students deal with exercises in creative problem solving. “Now what does he want? An insect to look like a helicopter!” The student is invited to apply what he has learned to in- creasingly involved projects that expose him to the entire design process. Emphasis is not on stylistic tendencies, but on the notion that Industrial Design deals with the hole process. INDUSTRIAL IDIESIEN

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