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Page 17 text:
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The Do-It-Yourself Commercial Contest. DIRECTIONS: CHOOSE THE LINE OF COPY THAT BEST MATCHES EACH VISUAL. 1. Hi there! I didn’t use my deodorant today and I feel A. Soaking wet. B. Like a jar of spoiled mayonnaise. C. it’s time to change the sheets. D. fine. How are you? iwi G |“ 3. You can feel the power of its exclusive spray. Yet Mitchump” is buffered to be A. ornot to be. B. two, two, two mints in one. C. non-flammable. D » aspirin. 2. The reason why is because I use Mitchump! Mitchump” is A. Anew invention which stops puberty. B. A secret weapon once used by the Nazis. 12 ounces of Spray Wax. D. Actually an empty can. Perspiration is psychosomatic. 4. Sol can use it Va . 3 Official Rules. 1. Choose the line of copy which best matches each one of the six visuals, then write the letter which corresponds to the number pertaining to the visual whichever number it is that pertains to the corresponding letter of the number that matches the one you select, and write it in the proper space in the entry blank. ae Print your name, address, and zip code on the entry blank and include the label from any 12 oz. can of Vichyssoise Condensed Soup or the words “Bert Parks turns me on” hand- printed on a plain 3” x 5” piece of paper. 3. Enter as often as you wish. (Sorry, only one entry per person.) Entries must be post- marked by April 18, 1975 and received no later than April 6, 1975. 4. Winners will be selected solely on the basis of lack of originality, lack of creativity, lack of talent, and lack of brains, by a com- mittee to be chosen by the federal government. 5. Contest open to residents of states east of the Atlantic Ocean. Offer void were pro- hibited by law. Violators will be banished to Philadelphia. 6. Due to rising costs in materials and labor used in the production of this contest, no prizes will be offered. For a look at last year’s winners, turn the page. 6. So buy Mitchump But 1 Please enter me in your contest. If you after eating. after Christmas. after Harold. afternoon. Nice weather we're having. UAs 5 5. Mitchump costs a little more, but it’s making me rich. better than B.O. still a rip-off. quite tasty with noodles. Var don’t use it everyday. Then TA you'll be A. smelling like the Bronx Zoo. B. unable to lift your arms up. C. all alone in bed like me. D . all of the above. 1 do not, I will blow up every Woolworths g in Queens. Name = Address — City. — State Zip My Choice of Answers: ——, 4. 5: Mail your entry to: The Do-It-Yourself Commercial Contest, Box 416, The Downtown A Train, three cars from the back, fourth seat, left side. Ce oe ee oe ee Ue ee ———
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