Pratt Institute - Prattonia Yearbook (Brooklyn, NY)

Page 16 text:

A black iron-grilled elevator plus Bill, its master; the sudden jolt on fifth floor, (and the moments it takes your stomach to catch up with the rest of you) the decor—state posters, potted palm, photo mural, et al; strains of Stravinsky wafting through the air from a certain class—mood music for album cover designing; (‘‘and how do you expect to sell it without the abstract-impact of the music embodied on the cover’’) Packages, wrapping paper and stationery abounding with pink umbrellas and green rain; bouncing Bodoni, Century Expanded and tracings, tracings, tracings; the appearance of a certain Mr. Worth in Impact who never stayed around to prove his; book jackets, layouts, Lazy Lucy, layouts, Benday, layouts, zip-a-tone, photos and you-guessed-it, layouts—new ones, old ones, adopted and adapted, all devised with one intent, to sell that product, whatsoever it may be; the culmination of it all, the climactic campaign and the cigarettes, coffee and collapse that inevitably accompany it. All these memories pondered over by, pertinent in and priceless to the Advertising Design Class—1954. Frank Bongiorno Robert Brandwein Eugene Chichura, B.F.A. Edward De Martin, B.F.A. . Beverly Dickson Seldon Dix

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s t f wipes! A Al Adabody, B.F.A. ADVERTISING DESIGN Nunzio Alagia, B.F.A. Senior Award Who's Who Virginia Anderson, B.F.A. Marilyn Bauchelle, B.F.A. Senior Award Helen Boggs, B.F.A.

Page 17 text:

Tl ill : Vhs Donald Egensteiner, B.F.A. William Falcone, B.F.A. Lee Fish Steve Frankfurt, B.F.A. Senior Award Who’s Who Who's Who Frank Fuchilla, B.F.A.