Pratt Institute - Prattonia Yearbook (Brooklyn, NY)

Page 15 text:

Industrial Design horn richards

Page 14 text:

ay Ro) : Sibyl Moholy-Nagy Rowena Reed Ivan Rigby Charles Robertson aes pores ae | Luigi Contini Roger Crossgrove William Eipel John Griswold Lombard Jones Sidney Katz Daniel Schwartzman Harold Simon Walter Steinhilber Karl Kup Edward Lanning Richard Lindner Charles Mazoujian Stanley Meltzoff James Vandenberg Read Weber Charles Mulholland John Pile Helen Reeves Zareh Sourian Bernard Tomson Ted Weren Eva Zeisel Morris Zeitlin Daniel Chait Harol d Edelman

Page 16 text:

It is difficult to recall our experiences in the Department without including the philosophy that guided our study there. Certainly few courses carried such a di- versified curriculum or, as the frequent sight of machines being hoisted through the stairwell indicated, was so extensively equipped to teach it. Our purpose was not to become facile designers, but versa- tile men, working directly with the tools, machines and techniques of production; artists whose work is a produ¢t of our way of life. This is a phliosophy of think- ing in many categories which is opposed to channelized thought and the preser- vation of the status quo. The addition of courses from other departments, the cre- ation of the Industrial Design Forum, and the preparation of large-scale displays were manifestations of this aim. An am- bitious concept for our brief period of training, the program was not without its share of confusion and misunder- standing; but we hope that the seeds planted, the interests aroused, will help us become artists with a cultural con- tribution in our portfolios.