Pratt Institute - Prattonia Yearbook (Brooklyn, NY)

Page 19 text:

ih William Atcheson George Baka Robert Baxter Raymond Baynard James Bradley Arthur Brown = — Ty ry | a L a ¥ | mio | iow Mary Butler Edy Cencora Robert Cotiaux Daniel Cox Jeanne Denault Albert DeSantolo John Dilorenzo Charles Eichlin Victor Eskildsen Peter Evangelides John Forker Gerald Gedney Frank Golino Jack Goodford Irving Goodman Charles Gregoire leon Guillon Armen Halburian

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Advertising Design “It Pays to Advertise!” That’s the motto of the students on the fifth floor of the Art School. At least the graduating Advertising Designers hope so, because not only are they dedicated to making advertising design aes- thetically pleasing and profitable to the lay- man, but they would also like to make a “buck” out of it. These wizards of the draw- ing boards could generally be found all over the school; in the lounge, in other depart- ments, in the lounge, in classrooms, in the lounge, in the photo labs, in the lounge. Were they looking for that certain spark that would send them off on a creative binge (sponsored by Mr. Herschel Levit) or only for a fourth for bridge? Whatever it was, these hardy souls seem t o have found it. As a result, most of the designs produced looked suspiciously like coke bottles or emp- ty coffee cups. A thorough training has prepared our stal- wart heroes and heroines to appreciate and detect the beauty and delicacy of line found in such familiar things as newspaper ads and subway posters. However, some of the in- structors admit that the ‘students had diffi- culty in recognizing this beauty after seeing some of the models in the nude figure classes. Just the same, their work ranks with the finest turned out in the Advertising Department since the school was created. This was also the class that specialized in extra-curricular activities. Remember that “flapper” fashion parade. ’.¢ Charleston ex- hibition, the bathing beauises, and barber- shop quartet at that wonderful “Bunny Hug?” And the Club Fair of 49? Now, as we square our collective shoulders and prepare to go out into the cruel, cruel, business world, a tear appears. Never again will we be happy, idealistic students trying to find new ways to avoid doing home- work. An era in our lives is gone, never to return again (another tear...) Farewell, Pratt Institute!

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Shirley Hamm Jeremy Handler Albert Heighington Robert Hines Thomas Hynd David Johnson baw) Robert MacPherson Fred Maksche Adelyn Mazzotti Cornelia Mueller Sarah Murgia Lester Murphy Arne Peterson Joseph Petrino Robert Platts Henry Quell Matthew Roberts Robert Roche Rufus Sumrall Philip Swift Asdur Takakjian Jonathan Trout George Tscherny Rodolfo Urias