Pratt Institute - Prattonia Yearbook (Brooklyn, NY)

Page 17 text:

Industrial Design Left to right: Mrs. Zeisel, Mr. ‘ ; Kostellow (Department Head), Textile Design Miss Reed, Messrs. Kolli, Ci- vardi, Breger, Canzani. Left to right: Mr. Gorham, Miss Joubert, Mr. Probert (Depart- ment Head). Front: Mr. Pleasants, Miss Taylor. Rear: Messrs. Hula, F. A jootian, Simon, Lawson. Interior Design Left to right: Messrs. Zeitlin, Lowenstein, Miss Armstrong, Messrs. Goodridge, Wittman (Department Head). Left to right: Miss Joubert, Messrs. Hula, Woods, Sigman. Art Education Seated: Mr. Roy (Department Head), Mrs. Betsky, Misses Tucker, Halderman, Messrs. Fjelde, Noble. Standing: Messrs. Civardi, Schmierer, Woods, Partridge, Robertson, Petersen, Harshberger, Toole, McNeil, Canzani. Front: Miss Osborn, Miss Weber. Rear: Messrs. Civardi, Rigby, § Partridge, Edelbaum.

Page 16 text:

Advertising Design Left to right: Messrs. Longyear (Department Head), Walker, Hick, Burger, Steinhilber. Art School Faculty Left to right: Messrs. Brooks, Nichols, Ruzicka, Miss Bosser- man, Messrs. Petersen, Civardi. Left to right: Mr. Levit, Mrs. Berkoff, Mrs. Drewry, Mr. Kries. Illustration Architecture Left to right: Messrs. Cimiotti, Left to right: Messrs. Schwartz- Hermann, K. Ajootian (Depart- man, Salzman, Warner, Grippe, ment Head), Brodeur, Mazou- Breger, McGuinness, H. Jack- jian, Mrs. Drewry, Mr. Graves. son, Grossi (Department Head). Sitting: Mr. Foster, Miss Tucker, Messrs. Creekmore, Harshber- ger. Standing: Messrs. K. Ajoo- tian (Department Head), Eich- enberg, Whiteman.

Page 18 text:

Advertising Design “It Pays to Advertise!” That’s the motto of the students on the fifth floor of the Art School. At least the graduating Advertising Designers hope so, because not only are they dedicated to making advertising design aes- thetically pleasing and profitable to the lay- man, but they would also like to make a “buck” out of it. These wizards of the draw- ing boards could generally be found all over the school; in the lounge, in other depart- ments, in the lounge, in classrooms, in the lounge, in the photo labs, in the lounge. Were they looking for that certain spark that would send them off on a creative binge (sponsored by Mr. Herschel Levit) or only for a fourth for bridge? Whatever it was, these hardy souls seem t o have found it. As a result, most of the designs produced looked suspiciously like coke bottles or emp- ty coffee cups. A thorough training has prepared our stal- wart heroes and heroines to appreciate and detect the beauty and delicacy of line found in such familiar things as newspaper ads and subway posters. However, some of the in- structors admit that the ‘students had diffi- culty in recognizing this beauty after seeing some of the models in the nude figure classes. Just the same, their work ranks with the finest turned out in the Advertising Department since the school was created. This was also the class that specialized in extra-curricular activities. Remember that “flapper” fashion parade. ’.¢ Charleston ex- hibition, the bathing beauises, and barber- shop quartet at that wonderful “Bunny Hug?” And the Club Fair of 49? Now, as we square our collective shoulders and prepare to go out into the cruel, cruel, business world, a tear appears. Never again will we be happy, idealistic students trying to find new ways to avoid doing home- work. An era in our lives is gone, never to return again (another tear...) Farewell, Pratt Institute!