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Page 16 text:
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R. Adams B. Bayle W. Bjork, Jr. F. Browner M. Ali G. Bell R. Bock W. Buell, Jr. L. Alpert M. Belsky V. Boero R. Cerone J. Arcidiacono T. Bernstein J. Bormann D. Clark W. Baum D. Bhang H. Borst T. Clemente advertising design
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Page 15 text:
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inferior design Along with the architect, who else has a more vital part in the preliminary layout and design of our house but the interior designer? With the need for expanding our cities and industrial areas, the never ending erection of shops, churches, schools and other public buildings, ihe interior designer takes up the challenge and beauti- fies our lives. The practical and creative are combined | nd | ye in his contemporary approach to building. The interior designer, whether he is dealing with the merchandising of interior furnishings or the creation of complete in- teriors, forsees the essentials for comfort and function and transforms blueprints and plans into reality. The members of our household are indeed grateful to him for adding to the enjoyment of living. J. Ambrose M. Aranoff G. Baer A. Brulhardt L. Butler R. Coulombe D. Engle F. Failla E. Ferencik M. Fidoten A. French W. Freundel N. Greenblatt K. A. Hayden. G. Hillenbrand C. Kohlbusch R. Lukcso J. Morse T. Panos F. Pascale M. Perlin C. Roest J. Sebastiano A. Shergerian C. Sivco H. Tiven L. Warth E. Williams
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Page 17 text:
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1. Cubberly P. Dunbar S. Fagerstrom, Jr. A. Goldin L. Kerb K. Cunningham T. Duvall R. Feuerman L. Gottschalk R. Keyser M. Desai H. Early R. Georgesson W. Henly J. Kinard J. Dodson K. Ehrhardt G. Goehring E. Hoffman, Jr. W. Kowalewski, Jr. F. Drohan T. Eisenberg J. Goetzman P. Kaplan H. Kreinheder You who advertise play a very vital role in our daily existences. Look around our house and notice the newspapers, magazines, and catalogs all evidence of the good training, good taste, and good judgment which the advertising designer needs to project his ideas. In our stores, theatres, public buildings, subways, busses; along our highways, trademarks and slogans, colorful labels and symbols make their indelible impression. With great ingenuity, the artist creates a pictorial idea that induces us to investigate these products. Through his power of visualization and technique, these products become welcome additions to our comfort and happiness. You who advertise mold us as lumps of clay, influencing the shape and form of our daily lives. F. Kysor, Jr. J. Lacroix K. Lavey E. Lee R. License R. Lilly G. MacFail J. Mack R. Martin F. Mauro
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