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Page 124 text:
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Rochester is sometimes referred to as “the city that has every- thing.” In business, industry and the professions, this is especially true. No matter what kind of a career appeals to you, there is an excellent chance that you can begin it right here. And the be- ginning is half the battle won. It goes without saying that the first step is your formal educa- tion — as much as you can get. Employers look for this first. The next thing they look for is “brightness.” And one key to “bright- ness’ is how much you actually know about the kind of work you're going after. This is something you don’t inherit from any- body. It is information you gather in advance for yourself — from parents, teachers, counselors, and friends. Most important — employers themselves are always ready to explain their standafds and requirements. Your idea of the best career for your particular talents may change, as you acquire more and more information about different fields of work. But when you decide what you want to do, some employer in the Rochester area will really want you — because by analyzing yourself, you have made yourself valuable. EASTMAN KODAK COMPANY Rochester 4, N.Y. 2 ORT CATS Senna eer ace
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