Petersham High School - Hilltop Yearbook (Petersham, MA)

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35 Wwp- - game gnvnrvrxsxuc On the whole I would say that I do not care for most radio com- mercials. I wonder if the point of them is to be as annoying as pos- sible. If so, what good do the advertisers think lt will do? My impulse, after listening to some announcer drone on and on, is not to rush right out and buy the product. Instead, I feel that I never want to see it or hear of it again. The soap advertisements can be the most - MH Q31-AH LAH in their fifties, women This may appeal to some have asked about it, it Then there are the The one I object to the i Ei ri-are I ' Wu' x, 2 irritating. For instance, Palmollve--g-you are told about the fourteen day Palmolive plan, how it will give you a clearer complexion, and so on. Then a sweet, feminine voice inquires, 'Will it work on women with ggi skin, oil skin, women whose skin is not cgear?' people. To all those does not. cigarette commercials. most is the Lucky Strike commercial. An ultra-southern voice announces, 'Yeah after yeah ah've seen the makehs of Lucky Strike buy fine, ripe, meller, tobaker. Ah been smokin' Luckies myself fo' nigh ontuh twenny yeahs.' This gets tiresome. The 'tobacco expert' has a different name each time, but the voice is always the same. Another group of offenders are those whose commercials appeal to children, saying, 'Now kiddies, you want to grow up to be big and stro , don't you?' Any self-respecting 'klddy' would never even look at tee cereal, advertise this other offending commercials, the worst. There are ln my opinion, or whatever the product ls again. The products that way are too numerous to mention. but those mentioned are, Some commercials, of course, are different. lost of the watch commercials are perfectly acceptable. One which says, 'Eight P. M., B-U-L-0-V-A, Bulova watch t1mej'followed by a brief statement about Bulova's merits, is one of the least annoying commercials I have heard. Automobile commercials, too, are on the whole fairly good. They speak about the good points of the car and then close the subject If a great many more companies would do this, radio listening would be more enjoyable. Flora Fisher '53 55? 1::. ji? Q Z 1225