Pepperdine University - Promenade Yearbook (Malibu, CA)

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cice Growth — real growth — is improving, ex- panding, maturing . . . yet adhering to the fundamental principles that give perspective and identity. Pepperdine College is growing — in serv- ice, in stature, in size. The Promenade is grow- ing. The inevitable changes come, yet each change is a mark of progress, a solidifying of a guiding principle. The purpose of a col- lege is to educate; the purpose of a yearbook is to communicate -■ — to capture something of the dignity, the character, the identity of the institution and preserve it for posterity. This year, in the college ' s 30th year, the Promenade has returned to a hardback for- mat, after two years as a trimester yearbook- magazine designed specifically to accommo- date the new year-round education schedule of three semester-equivalents in one calendar year. The return to the hardback is not a step backwards —r- it is a step forward in the scheme of communications and perspective. While the trimester yearbook concept met with especial success and was lauded in jour- nalistic circles across the land, the yearbook staff took a close look at what they were really trying to accomplish. It was concluded that the best interests of the college could best be served by a hard- back book that contained within one perma- nent cover the college year. With the Promenade covering a full three- trimester year, with a photo-feature magazine and a literary magazine published the other two trimesters, and with a weekly newspaper,

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The Promenade 1966-67 li E . lii Ja.. ' : •• - f 1 PEPPERDINE COLLEGE Los Angeles California

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■: ' ip,-..- -Of,gm it was felt that the Promenade could most ef- fectively serve as a single, unifying entity. Hov» ever, it is a NEW Promenade — break- ing away from certain stale and over-worked aspects of the more traditional format. It is designed to perform the same service ds the more traditional annual, but to do ' it with a fresher, more dynamic approach. Already this year the Promenade has won third-place for college yearbook layout in California. It has also placed first and third in general photog- raphy — taking three out of six places in gen- eral photography and layout in competition with all college and university yearbooks in the state. While this is a pioneering project in the Pepperdine tradition, we hope you, as a mem- ber of the Pepperdine family, approve. We think you will . . that you will be proud to show off your yearbook ... that in the years to come, you will find yourself pulling it out of the bookcase — casually and some- what nostalgically — and thumbing through it . . . and the memories and good times of college will flash before your eyes. It ' s no small task to produce qrnaior year- book. And to all those who provided Us with material by enrolling, working, qnd being a part of Pepperdine Col tege, we thank you ... and we dedicate ' this book, in pdrt and in whole. fie ti PHOTO BY SERGIO ORTIZ