Pepperdine University - Promenade Yearbook (Malibu, CA)

Page 7 text:

The Promenade 1966-67 li E . lii Ja.. ' : •• - f 1 PEPPERDINE COLLEGE Los Angeles California

Page 6 text:

The PROMENADE is published by the Department of Journalism, C. Thomas Nelson, Chairman, Pepperdine College, South Vermont at 79th Street. Los Angeles, California. Dr. M. Norvel Young, President. The yearbook is produced camera-ready in the Journalism Laboratory, tvith offset press work done by Southland Press, Los Angeles.

Page 8 text:

cice Growth — real growth — is improving, ex- panding, maturing . . . yet adhering to the fundamental principles that give perspective and identity. Pepperdine College is growing — in serv- ice, in stature, in size. The Promenade is grow- ing. The inevitable changes come, yet each change is a mark of progress, a solidifying of a guiding principle. The purpose of a col- lege is to educate; the purpose of a yearbook is to communicate -■ — to capture something of the dignity, the character, the identity of the institution and preserve it for posterity. This year, in the college ' s 30th year, the Promenade has returned to a hardback for- mat, after two years as a trimester yearbook- magazine designed specifically to accommo- date the new year-round education schedule of three semester-equivalents in one calendar year. The return to the hardback is not a step backwards —r- it is a step forward in the scheme of communications and perspective. While the trimester yearbook concept met with especial success and was lauded in jour- nalistic circles across the land, the yearbook staff took a close look at what they were really trying to accomplish. It was concluded that the best interests of the college could best be served by a hard- back book that contained within one perma- nent cover the college year. With the Promenade covering a full three- trimester year, with a photo-feature magazine and a literary magazine published the other two trimesters, and with a weekly newspaper,