Pennsylvania College of Optometry - Iris Yearbook (Philadelphia, PA)

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0 THE IRI E L4 QESQXC1 1953.6 THE at EXAMINATION Q, OF E a 5 S DESIGN 1, 2 13, ,Q Success- 6' S 'K 000 PRUYX A successful western practitioner tells that he has built his prac- tice on the equilateral triangle of Examination, Fitting, and Materials. His refracting room is well equipped, he makes each examina- tion as though his entire reputation depends on its success. He takes his measurements carefully, and adjusts for comfort and accuracy. He uses only the finest materials obtainable. He will not jeop- ardize his practice by the use of lenses, frames, or mountings that he can buy for a few cents less than the products of reputable manufacturers who spend thousands in upbuilding his profession. IHe knows that in the long run his public appreci- ates quality, and is willing to pay for it.I As a result of the consistent use of his triangular program he finds himself surrounded by the circle of High Prestige, Large Practice and Good Profits. We are happy to recommend the adoption of The Design of Success for the building of a satisfactory and profitable practice. , A01-:E ,ga ZROWYVQ Sheridan Building S. E. Corner 9th and Sansom Streets PHILADELPHIA, PA. Branches Wilkes-Barre, Pa. 1700 Walnut Street, Philadelphia Harrisburg, Pa. Baltimore, Md. Reading, Pa. Washington, D. C. :Pit is significant that this Design of Success is patterned on the Bausch 6- Lomb Trade Mark, which stands for the highest ideals in the optical industry. We are proud to concen- trate our efforts on the distribution of Bausch E1 Lomb products. One Hundred and Sixty I934

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E IRIS I934 0 THE SERVICING GF SCHCDQL ANNUALS is just as important a factor to us as the print- ing of them. The many unknown details which pop up daily are entirely too much for any one member of the staff to shoulder, so that today many schools in this section are relying upon our Mr. Charles Esser whose long experience in this field, has helped many staffs. ' His service in building annuals within their budgets has enabled a number of schools this year to continue their publica- tions without lowering their standards. We not only help you to produce your book at a moderate price, but also plan it so that your book is above the average ' We appreciate the opportunity to produce this annual and wish to acknowledge the excellent coopera- tion received from the mernbers of the staff. KUTZTOWN PUBLISHING CO. KUTZTOWN, PENNSYLVANIA One Hundred and Fifty-nine

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T E IRIS i934 0 Sittings Telephones: By Appointment Pennypacker 6l9O Pennypacker 8070 Zf-xfvlsrv Siuiblo, INC, 'I' 'I' 'I' 4' This year we have completed the photographic work for over a hundred schools and colleges, and the photographs in this book are' an example of our uniform quality and fine workmanship. A telephone call will bring our representative to your school, or, if you prefer, write for particu- lars about our special school rates, and contracts for school publications. Ori e Hundred and Six