Northwood University - Northwood Yearbook (Midland, MI)

Page 129 text:

There Is One Activity on Campus That We Must Include— Registration Registration is a day looked forward to with horror by all. Students get “‘Stuck”’ in more ways than one on Regis- tration Day. No one escapes... Days after Registration students are still working on programs, itseems like the term will never begin, let alone end. Not even the faculty. 125

Page 128 text:

Betty Friedan Visits NI Betty Friedan, author of the controversial best seller, The Feminine Mystique, came to Northwood, sponsored by the Town and Campus Club. She addressed students and faculty members. Mrs. Friedan defines the provocative title of her book as “a body of myths and accepted truths—that all the American woman has to do to fulfill herself is to catch a man and devote her life to caring for him, their children and their home.’’ Women have outgrown the housewife role, and the “feminine mystique” is burying them alive, she maintains. Her views are the result of nearly five years of research and thought. During that time, Mrs. Friedan traveled throughout the country, speaking to doctors, psychoanalysts, marriage counselors, child-guidance authorities, sociologists, educators, magazine editors, motivational researchers and interviewing in depth—from two hours to two days — eighty women. A student of the great Gestalt psychologist; Kurt Koffka, Mrs. Friedan has held a research fellowship in psychology at the University of California in Berkeley, assisted in early experiments in group dynamics at the University of Iowa under the direction of Kurt Lewin, and has worked as a clinical psychologist and in applied social science research.

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Hugh Downs, radio-television personality and host for NBC-TV’s TODAY and CONCEN- TRATION shows, visited Northwood and spoke at a meeting open to the public in Dow Commons. On his two-hour, five-day TODAY show Downs in a familiar friend to an estimated 12 million Americans across the country. Launched in 1952, the show is one of the long- est running attractions on television today. Among the viewers are an estimated 50 per cent of all members of the Senate and House, plus cabinet members, ambassadors and government officials of all levels. A typical week’s program on TODAY in- cludes a discussion of world population con- trol by physicians, a film report on a New York tenement, advice on what to tell children about sex, entertainment ranging from Rus- sian-born jazz musicians to a British review, plus the usual news and weather reports and the ever-present commercials. Downs’ eminence as a television an- nouncer is such that he has won the right to approve all commercial copy he is assigned to read. Authorities agree that his soft sell and sincere approach wins the confidence of his audiences and moves merchandise.