Northwood University - Northwood Yearbook (Midland, MI)

Page 125 text:

H } i ' ; Mr. Cogsdill addresses students Everyone must become increasingly aware of and be concerned with the business, the art, of effective communications. This was the advice given by F. E. Cogsdill, director of general service and corporate identity of the Chrysler Corporation to Northwood students and faculty. One point Mr. Cogsdill emphasized was the risk of losing product identity when there are so many products on the market. In addition to this problem is the danger of communication over skill. The development of an easily recognizable symbol offsets this danger, says Cogsdill. The lecture was as enjoyable as it was informative. F. bk. Cogsdill Visits NI Mr. Gordon and Mr. Cogsdill 121

Page 124 text:

Dances—A Favorite Pastime Throughout the year almost every organ- ization on campus sponsors at least one dance. Some, such as the Snow Ball and Homecoming, elect Queens, some give door prizes, and others feature live bands and go-go girls. era ee at fe D.J. spins records at dance The Debutants entertained at Northwood NI cafeteria is the scene of the action 120

Page 126 text:

Composer-Pianist Visits NI Assembly Dr. T. Vosburg introduced Dr. Alexander: Tcherepnin to an assembly of Midland Music teachers, Northwood students and faculty. Aside from performing at Northwood, Dr. Tcherepnin was the guest of honor at the Midland Music Teachers Association luncheon and talked to the teachers about his compositions. Russian born Tcherepnin has lived in Amer- ica since 1949 and is an American citizen. His works have been performed throughout the world and he has appeared as pianist and conductor in concerts on four continents. On his visit to Northwood Dr. Tcherepnin played a number of his early compositions. One of the most outstanding was a piece describing the Easter services in a Russian church. The San Francisco Chronicle has hailed Dr. Tcherepnin as “A very brilliant pianist, the un- believable quantity of sound he draws from the piano invariably is handled with clarity and grace. It is an exuberant splash, not an effort to overwhelm. In addition to being a composer, a pianist and a conductor, Tcherepnin also is a lecturer and pedagogue. He is professor of music at De- Paul University, Chicago, and in the summer teaches at the International Academy in Nice, and at the Mozarteum in Salzburg. N22